Marketing automation software enables you to speed up sales processes, lead capture and customer retention. Any lead generation or online sales website should have a tool that supports process automation. In this shortlist, we have gathered some of the best marketing automation tools on the market that have free solutions for those just starting. You can find out more about email marketing in our article “How does email marketing work?“. Free marketing automation and email marketing tools. HubSpot E-goi MailChimp Klaviyo SendInBlue 1 – HubSpot HubSpot is a marketing automation platform that has been growing at a high rate all over the world. The main advantage is that it offers a free CRM platform for all users. It has also evolved a lot in the integrations they have with other tools on the market and tries to compete with the best-known CRM and automation tool on the market, Salesforce.com. Included in the free solution: CRM Forms Email Marketing Outlook and Gmail integration Ads Management Chat up to 1.000.000 contacts Advantages: Native integration with hundreds of applications Integration with Zapier Free CRM Scalable Special plans for startups No user limit Disadvantages: Costly after some growth Automation only in the most expensive plans No artificial intelligence There are better solutions in the higher plans Do you want to work with HubSpot? Contact us. 2 – E-goi E-goi is a marketing automation platform made in Portugal. Its deployment is very limited to the Portuguese and Brazilian territories. It’s a very comprehensive and powerful tool, but not very user-friendly. The main advantage is the possibility to integrate with various communication channels, such as email, SMS, WhatsApp and messages on the website (Web Push). It has some integrations already developed, but above all, it has a very well-designed API, which allows the connection with other systems. Included in the free solution: Forms Creation of landing pages Integration with social networks Ad Management Unlimited e-mail marketing campaigns with up to 100 contacts Web Push Notifications Advantages: Integration with Zapier WhatsApp integration Automation Integrations with WordPress and Shopify Excellent cost/value ratio Disadvantages: Few integrations No CRM for sales management No artificial intelligence Do you want to work with HubSpot? Contact us. 3 – MailChimp MailChimp is the tool of excellence for small businesses starting their online life with a WordPress website. The integration with WordPress is excellent, and it has come a long way as a platform, now also having a standard artificial intelligence solution. While the newsletter and email building system is highly user-friendly, the CRM marketing database is not so much, nor does it allow sales management. It’s still a good tool for those with a small contact base, although it is more expensive than E-goi in its paid solutions. Included in the free solution: Up to 2,000 contacts Send up to 10,000 monthly e-mails Social network integration 1 audience included Unlimited e-mails marketing campaigns with up to 100 contacts Forms Advantages: Integration with Zapier Automation Integrations with WordPress and Shopify Coupon management Artificial intelligence Disadvantages: No CRM for sales management Automatisms with some limitations Multiple lists can increase the price Limited A/B testing No visual workflow Do you want to work with MailChimp? Contact us. 4 – Keyboard If in WordPress the most chosen solution is MailChimp, in the Shopify case, the right choice to start is Klaviyo. The integration with Shopify is excellent, and the automatic “recipes” that it offers from the start help and enable many companies to begin their Shopify shop with highly evolved automation. The free version includes SMS and email, though SMS sending to Portugal is limited. The software is quite easy to use, even for inexperienced users. Included in the free solution: Up to 250 contacts Sending of 500 emails per month Integration with social networks Automatism Forms Advantages: Integration with Zapier Automation Integrations with WordPress and Shopify Coupon management Standard artificial intelligence SMS Forms Disadvantages: It doesn’t have a CRM for sales management Not the cheapest solution for paid plans Limited communication options It’s not fully omnichannel Do you want to work with Klaviyo? Contact us. 5 – SendInBlue To close our list, we suggest SendInBlue, the French tool known for the excellent free version it provides. With native connections to Shopify, WordPress, Prestashop and Magento, they make this a good choice. Included in the free solution: Unlimited contacts Sending 300 emails a day Chat SMS Marketing Automation Forms CRM Marketing Advantages: Automation Zapier integration SMS Forms Disadvantages: No CRM for sales management Limited communication options Not fully omnichannel Do you want to work with SendInBlue? Contact us. If you haven’t chosen your Marketing Automation solution yet, you can always contact us, and we will help you with that!
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