How does Email Marketing work?

As a digital marketing strategy, email marketing is the most direct and effective way to connect with your contacts, nurturing them and turning them into loyal customers. Email marketing messages vary between commercial, educational and informative content, while personalisation is key to email marketing success. Compared to other marketing channels, email marketing costs very little, …

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How to add a link on Instagram?

By including clickable links on Facebook or Instagram, you are not creating content specifically for these platforms and interacting with your followers. However, it is important to share links to blog posts. One thing is clear with any social network: they don’t want people to leave their platform. Platforms benefit accounts that embrace meaningful interactions …

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Inbound vs. Outbound Marketing Which is the best choice for your business

Every marketer’s goal is to reach the right audience with marketing strategies. Are you looking for customers who are ready to buy or those who don’t even know what they need yet? The answer to this question is the difference between inbound and outbound marketing. Both strategies are successful when used at different times and …

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Which Social Media Platform is Best for Your Business?

No doubt that every company should enter the world of social media. These days, it is increasingly crucial to be present on various platforms to improve visibility and stay relevant within your target audience. For businesses, networks are other ways to increase brand visibility and improve customer service. These platforms are where people share information, …

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