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Social media has invaded our daily lives and has become a major focus for many people regardless of age gender education level etc. They now represent a real means of entertainment. Communication, but also information for quebecers. They enjoy a special place in the daily lives of the latter. Who […]
Web marketing is a branch of marketing communication that brings its share of difficulties. Since we study the behavior of the consumer and his reaction to our brand, the presentation of the attributes and qualities of the latter must be constantly changing. One of the elements of the brand is […]
Every year google announces major updates to its algorithm. Which are specifically deployed to improve the quality of searches. A few weeks ago, the search engine google announced that an update had been rolled out and it was a massive update called bert. Of course, each update of the algorithm […]
The covid-19 crisis has turned the daily lives of many people upside down. Unfortunately small and medium-sized businesses. Were not spared and were even among the hardest hit. In the field of health, many companies have had to reduce their activities to a minimum in order to curb the spread […]
In order to improve the quality of the results of searches carried out on its platform, google regularly updates its algorithm. Although it is difficult to clearly define the changes that occur during these updates It is generally known when they occur. The last update made on may 4 was […]
The dental environment in quebec is one of the most competitive. Indeed, there are generally several dental clinics within the same small municipality or in the same neighborhood in large cities. Owners and managers of dental clinics must therefore equip themselves with the necessary communication tools to stand out from […]
In recent years you have witnessed the growth of instagram , its development as a platform aimed at businesses and even the emergence of new social networks that seem to be exploding in the market, as is the case with tiktok . With all this, facebook seems to be effectively […]
Write advertising texts Our advice and examples are there to help you. You may be thinking what good is such a briefing, since you know better than anyone the products you want to sell? But here it is . Faced with the galloping inflation of advertising content on the internet […]
A business case or opportunity study in french is an essential document for all project leaders. Whatever your objective: to launch a new product or to make a substantial investment, a well-structured business case will allow you to study the relevance of your project in order to make the right […]
What are the 5 b to b marketing trends to follow in 2022. It is to this question, as direct as it is essential, that we wanted to answer in this article. Why Because b to b business to business marketing and b to c business to customer marketing are […]
What are the 6 e-commerce trends to follow in 2022. This is the question to ask yourself if, like many companies, you have taken the digital turn. Especially since this digital shift, already underway for a decade, has accelerated sharply due to the covid-19 pandemic and the confinements of 2020 […]
Export your commercial activity internationally effectively, you must have your website translated. Be extremely vigilant about the quality of the translation of your website , it is about your notoriety and the very future of your company abroad. For a professional website translation, here are 9 techniques and tips to […]
That’s a fact The link between your logistics strategy and your conversion rate is undeniable! Since the pandemic, the e-commerce sector has experienced a very good upturn which should continue. Indeed, 15% of consumers say they continue to buy exclusively online after deconfinement. The main point of contact between the […]
Far from being obsolete the catalog is a very profitable marketing lever. As proof of consumers prefer the print medium to the online catalog to make their choice. But, to make your print marketing communication even more attractive, consider the magalogue! Halfway between a catalog and a magazine, the magalogue […]
There are slogans that mark the minds of consumers, and there are those that go completely unnoticed! Creating a catchy, short and easy-to-remember slogan is a challenge for marketing teams. To help you find the right words, here are 8 examples of inspiring slogans for your brand! What’s a good […]
Whatever your marketing objectives are promoting your website, launching a new product, attracting prospects to your e-commerce, increasing traffic to your website creating an advertising campaign on google ads is always a good idea. However, for your marketing campaign to be profitable, you need to polish the wording of your […]
Your product sheets are the most important web pages for an e-commerce site. They require rigorous writing work to arouse the desire of potential buyers and encourage them to buy. However, a well-written product description is not enough, you also need an seo optimized product page if you want people […]
The development of the turnover of an e-commerce store is closely correlated with the traffic obtained by the site. You could have the best products, with top quality and an amazing e-commerce site with the most seamless shopping experience ever. However, if you don’t get people to visit your site, […]
The lines between b2b and b2c are blurring and have been for some time now. Consequently, the b2b2c (business-to-business-to-consumer) model is increasingly popular with french and international companies. This model consists of selling goods and services to third-party companies, which then resell them to the general public. Ipso facto, it […]
Your product sheets must convince your visitors to buy. At this stage, your customer is on your website. He is about to select an item, the product description must therefore provide him with all the necessary information. She must answer any questions he may have and convince him to finalize […]
The general terms and conditions of sale The t&cs are mandatory because they provide a legal framework for your sales and protect you legally. It is therefore essential to write them before putting your e-commerce online. How to properly write your e-commerce t&cs? Here are some answers. Are you looking […]
The seo audit is a must in e-commerce. Indeed a good referencing is essential to ensure a stable and continuous source of traffic and thus ensure the sustainability of the activity. Although seo finds commonalities in e-commerce and with a more traditional site, there are still certain specificities that it […]
The implementation of an e-commerce content strategy is an essential element to promote your online store . Your content must be qualitative and optimized to be well referenced on search engines . But also, to stand out from the competition, increase your brand image and your notoriety. The objectives of […]
The use of the long tail for e-commerce is essential. This related keywords seo strategy allows online stores to attract qualified traffic and stand out from the competition. How to use the long tail to boost your natural referencing and increase your conversions? Let’s start by defining what a long […]
Everyone who owns a website has a common goal: to increase traffic in order to obtain more conversions. Bringing internet users to your site requires time and investment in an seo strategy. Also, to reach the first search results you will necessarily, at one time or another, pass in front […]
The establishment of semantic cocoon is one of the most. Recommended techniques to improve the visibility of a website on the web. Created by laurent bourelly, a french seo consultant, this concept consists of working on the site’s architecture and its internal mesh, taking into account semantic links and logical […]
The short tail in seo is often denigrated: high search volume, very high level of competition… to improve the visibility of a website on search engines and boost its conversion rate, we will favor the long tail. Why does the short tail have such a bad reputation? What are the […]
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