However, the purpose is the same: to attract as many customers as possible to increase the benefits of the brand. The idea behind combining both actions is to create a synergy that enhances the benefits of both techniques, which are already quite powerful separately. But how is that achiev? Coming up next, we tell you. How to combine both strategies in a simplifi way, we could say that inbound marketing consists of 3 phases: attraction or recruitment: in this first stage, the aim is for the person to reach our different channels (social networks, blogs, videos, podcasts…) and to be.
Interest in them
above those of the competition. Conversion or sale : in the second stage the objective is that previous visitors register so that our database increases and that they buy our products. Loyalty : lastly, it is about repeat customers, thus making us a bran Singapore WhatsApp Number Data they trust and the one they turn to when they ne something in a specific sector. To achieve the objectives of each stage, marketing teams use different methods and strategies. But, what space does branding have in all this? In the first stage, the first impression is essential. As we have said, our brand has to be able to stand out above the rest and what better way to achieve this than with a coherent image, personality, and a tone that.
Connects with the target
Customer. And all this is achiev through branding. By this, we mean that the content that is creat must have a defin, attractive image and a homogeneous communicative style. Otherwise, it will be more difficult for your target customer to move on to the next phase. In the second stage, on the one hand, landings and forms are us, and on the other hand, tools such as email for sale. In this type of format, it is very common to use calls to action. With solid branding, it is possible that these not only stand out visually, but also that the content is adequate so that the person wants to click more. In the last stage, the branding action becomes even more important if possible.
The person has already trust
Us and knows us, so now they want to feel part of a community. This is achieve by offering interesting content, including new cats (calls to action) or through cross-selling. In all these contents, through branding, a solid, unique image must be achieved that B2C Fax encourages continuity, making the client feel comfortable and familiar with our style. We could say that inbound marketing is the structure and foundation of the strategy, while branding is the decoration. One power to the other and both create a powerful methodology. Separately, one would lack essence and the other direction. So now you know why it is fascinating that they go hand in hand and that the teams that design one and the other work together.
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