E-commerce How to start an online business
After we cover the core concepts of, we will address other relevant E-commerce How to issues in this second part of the article. “Good content is the best sales tool in the world.” – Marcus Sheridan. As previously stated, online businesses have increased exponentially in recent years, with great concern by brands to achieve a …
5 Free marketing automation software
Marketing automation software enables you to speed up sales processes, lead capture and customer retention. Any lead generation or online sales website should have a tool that supports process automation. In this shortlist, we have gathered some of the best marketing automation tools on the market that have free solutions for those just starting. You …
How to Increase the CTR of Google Ads 7 amazing tips
When starting Google AdWords (now referred to as Google Ads) campaigns, you may think it’s just about finding some keywords and creating your ads, and Google does the rest for you. Unfortunately, it takes a lot more to run a successful Google Ads campaign and to improve your Google Ads click-through rate (CTR). But why …
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5 Free Marketing Automation Platforms
Marketing automation software allows you to accelerate sales processes, lead capture and customer retention. Any lead generation or online sales site should have a tool that allows for the automation of processes. In this list we have gathered some of the best marketing automation tools on the market that have free solutions for those who …
How does Email Marketing work?
As a digital marketing strategy, email marketing is the most direct and effective way to connect with your contacts, nurturing them and turning them into loyal customers. Email marketing messages vary between commercial, educational and informative content, while personalisation is key to email marketing success. Compared to other marketing channels, email marketing costs very little, …
How to add a link on Instagram?
By including clickable links on Facebook or Instagram, you are not creating content specifically for these platforms and interacting with your followers. However, it is important to share links to blog posts. One thing is clear with any social network: they don’t want people to leave their platform. Platforms benefit accounts that embrace meaningful interactions …
What to expect from SEO in 2023?
SEO is one of the top digital marketing activities that brings the highest return on investment (ROI). If you still don’t know what SEO is and how this technique will benefit your business, check out our article “Search Engine Optimization (SEO)”. With each passing year, SEO becomes even more relevant for businesses. Search engines have …
Inbound vs. Outbound Marketing Which is the best choice for your business
Every marketer’s goal is to reach the right audience with marketing strategies. Are you looking for customers who are ready to buy or those who don’t even know what they need yet? The answer to this question is the difference between inbound and outbound marketing. Both strategies are successful when used at different times and …
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How To Plan Your Instagram Grid Layout
A good Instagram strategy isn’t just about finding the best times to post A FEW photos and videos or keeping a 24-hour lookout for your competitors. One thing many businesses and content creators forget is that Instagram is a purely visual app. Just like Twitter has tweets and YouTube has videos, Instagram focuses on visual …
Digital Influencer Why are they so popular?
If you’ve ever planned a digital marketing strategy for your brand, you’ve considered influencer marketing. Whether you’ve taken the idea further or are still considering it, you may still be wondering about the impact of this strategy. After all, while we should follow the trends, the health of our business always comes first. In 2022, …
What to expect from SEO in 2023?
SEO is one of the key digital marketing activities that delivers the highest return on investment (ROI). If you still don’t know what SEO is and how this technique will benefit your business, check out our article “Search Engine Optimisation (SEO)“. With each passing year, SEO becomes even more relevant to businesses. Search engines have …
Which Social Media Platform is Best for Your Business?
No doubt that every company should enter the world of social media. These days, it is increasingly crucial to be present on various platforms to improve visibility and stay relevant within your target audience. For businesses, networks are other ways to increase brand visibility and improve customer service. These platforms are where people share information, …
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