That is why the buyer persona helps us to understand more about our ideal client or clients (which normally range between 3 and 8). Updating and refining buyer personas over time all the data of our clients can become outdated over time, also the information that we have built from our buyer personas. As this aspect is so important, it is advisable to update it frequently to make sure that our actions are going in the right direction. There are companies that do it every 6 months, others monthly and others four times a year. But what is clear is that if there is a merger between companies, a purchase, a change in strategy or a change in the products and services offered, the review is mandatory .
Google analytics
The new version of google’s web analytics tool, has brought great changes and on july 1, 2023 it will definitively replace the old version, universal analytics (ua). We have already put it to the test and in this article we want to tell you about its lights and shadows so Poland WhatsApp Number Data that you know what you are going to find . Of course, it is important that you get down to work as soon as possible because on that date the old version will stop processing data. Need to make the switch to google analytics 4 ? Click here and close a consultancy with us . We will help you to do the data migration and configure the tool step by step. First experiences with google analytics 4 what is google analytics
Google analytics (ga4)
is the latest generation of google’s web analytics tool . Before her there a total of three versions: urchin analytics was the first version of google analytics purchase by the company in 2005. Classic analytics launched in 2007 and used ga. Js code. Universal analytics the one before this latest version which was released in 2013. Google analytics 4 has brought a lot of changes to the data model and interface, making it a more advance analytics tool that can be better adapted to the cookieless world through machine learning . This is capable of deeply understanding the user experience without the need to use personal data, so the consumer’s privacy would be intact. It also represents a revolution due to the use of artificial intelligence in order to improve the return on investment .
However
Like its previous versions, ga4 continues to have the same objective: collect data from your website and applications and generate reports that offer valuable information for your business. In short, despite the changes and the evolution of the tool, it continues to be a great ally for the marketing team when it comes to understanding the behavior of leads ( potential customers). Is google analytics 4 a positive step? We think so.
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