Benefits of inbound marketing with a focus on branding in addition to all the advantages that following an inbound marketing strategy can provide a company, such as: creates less aggressive campaigns that do not bother users and with which they feel more comfortable taking the plunge. Get more qualified leads […]
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However, the purpose is the same: to attract as many customers as possible to increase the benefits of the brand. The idea behind combining both actions is to create a synergy that enhances the benefits of both techniques, which are already quite powerful separately. But how is that achiev? Coming […]
In order to answer these questions, a deep investigation must be done on the interests, hobbies, habits, and even lifestyle of our consumer. The clarity of your buyer persona will allow you to target content effectively in marketing campaigns. The more like a real person the buyer persona, the more […]
All photos post on airbnb instagram contain alt text with a brief description of the listing. In addition, this description highlights some of its most relevant characteristics, such as the location, the type of accommodation and its amenities and facilities. This is a very useful strategy to be able to […]
One of them, and also one of the main ones, is that it is a way of doing inclusive marketing , since through the alt text the content becomes accessible to the entire community , including those users who may have some visual disability. We must also think that when […]
Apart from that, two very interesting new metrics have been create to better understand if there is engagement by users: average interaction time and sessions engage by the user . In addition, these changes make it much easier to understand performance and make it easier to get positive changes right. […]
However, google analytics 4 should not be seen as an evolution of the previous system, but as a completely new web and app analytics system , since its tracking is base on events, and not on sessions, as universal analytics did. The arrival of ga4 is due to the great […]
That is why the buyer persona helps us to understand more about our ideal client or clients (which normally range between 3 and 8). Updating and refining buyer personas over time all the data of our clients can become outdated over time, also the information that we have built from […]
To increase your chances of success, we recommend that the message you send to propose the completion of the survey has an attractive design and that you offer something in return , such as a prize or some type of discount. Another option is to conduct offline surveys. We only […]
In the next section i explain what you need to know about your imaginary client, so you can use it as a guide to prepare your interview. What do you need to know about your ideal client? The goal of the interview is to gain information to guide your inbound […]