However, google analytics 4 should not be seen as an evolution of the previous system, but as a completely new web and app analytics system , since its tracking is base on events, and not on sessions, as universal analytics did. The arrival of ga4 is due to the great changes that the digital world has been experiencing in the last ten years, especially with regard to user privacy . And that is why ga4 was designe to preserve people’s data, but at the same time be able to continue offering valuable data to companies , something that universal analytics was unable to do.
Why is it important
To adopt it as soon as possible? On july 1, 2023 universal analytics stoppe processing data . Due to this, there are many companies that months ago began to familiarize Switzerland WhatsApp Number Data themselves with the new version of the tool and to adopt it in order to have enough data to work with. So we recommend that you also get to it as soon as possible if you haven’t already, especially considering that you can only migrate the configuration, but not your data and metrics . In short, the sooner you do the migration, the more historical data you will have to work with.
For google has announce
That from july 1 you will only be able to access the data processe by universal analytics to date for a minimum of 6 months . What we like the most about google analytics 4 in general, the impressions have been very good. Although the differences are noticeable and the learning curve is significant, ga4 is a much deeper and clearer tool . In fact, we believe that google analytics 4 is the version that differs the most from the rest. Below we leave you the 3 aspects that we fell in love with the most. Conversion events setting up conversions is much easier with ga4 compare to universal analytics . Just indicate any of the existing events in the tool as a conversion event and you’re good to go.
The fact that it is so simple
Is a great advantage, but it has the downside that since it is done with a simple click, someone on the team may configure it by mistake. To avoid this, we recommend that you limit access to certain people in the company . Event data collection now it is much easier to configure the events and the data collection is much more agile . Before, you had to create custom events for everything, but not anymore. In fact, you can enable some events to be capture B2C Fax automatically. Focuse on engagement one of the most outstanding novelties of the new google tool is that the bounce rate ceases to exist.
Even if you think that this is not something positive, we believe that it is, we explain why. In universal analytics the default bounce rate was not a very interesting metric, as it neee some extra configuration to increase its accuracy. Ga4 has replace it with the engage session metric, which by default is more accurate when measuring user interaction with the app or website .
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