Email marketing is a very effective digital marketing strategy that consists of sending emails to a database of customers or leads. A good email marketing strategy will allow you to convert leads into customers and one-time customers into regulars. The main advantage is its ability to scale the process of personalised (one-to-one) communication. A recurring discussion is whether we are talking about an Inbound or Outbound Marketing strategy. Most marketers have an Outbound approach in email marketing, yet when done well, it can be a good Inbound marketing tool, avoiding Spam and email delivery problems. Some interesting statistics of consumers check their emails daily, and it’s far and away, the preferred way to receive brand updates. Of consumers open emails from companies. Respondents say that marketing emails influence their buying decisions, while just over 50% buy through marketing emails at least once a month.
B2B marketers say email newsletters are the best way to nurture leads
B2B marketers say email is one of their top organic free distribution channels. (Content Marketing Institute, 2020) » 80% of professionals believe email marketing increases customer retention. (Emarsys, 2018) » By 2020, email marketing income amounted to USD 7.5 billion, and in 2023, it’s expected Hong Kong Phone Number Data to cross the USD 10 billion thresholds (Statista 2023). Although some marketing trends may change, email remains the most powerful channel available to marketers today. So, what are its benefits? 1. A wide reach Did you know there are 3x as many email accounts as the sum of Facebook and Twitter accounts? Think about your online behaviour: when you sign up for a website (like an online shop), you need to enter your email address to create the account. And even to create a Facebook or.
Twitter account, you need an email address
Email is the currency of the web, and anyone online has an active email address. We also know that 90% of email is delivered to the intended recipient’s inbox, while only 2% of your. Facebook customers see your posts in the News Feed. That is because Facebook limits the number of times your posts B2C Fax appear in the. Feed as an attempt to direct brands to the paid advertising options. That means your post is 45 times more likely to be seen by email than Facebook/Meta. And finally, your email subscribers can explicitly say they want to hear about your business by signing up for your email list. So when it comes to connecting with your prospects and customers, there is no channel with a wider reach than email! 2. Personalized content and targeted to the target audience.
Leave a Reply