Marketing automation software allows you to accelerate sales processes, lead capture and customer retention. Any lead generation or online sales site should have a tool that allows for the automation of processes. In this list we have gathered some of the best marketing automation tools on the market that have free solutions for those who are just starting out. You can learn more about email marketing in our article “ How does email marketing work?”. Free marketing automation and email marketing tools. HubSpot e-goi MailChimp Klaviyo SendInBlue 1 – HubSpot HubSpot is a marketing automation platform that has been growing at a great pace around the world. The big advantage is that it offers a free CRM platform for all users. Furthermore, it has evolved a lot in the integrations it has with other tools on the market and tries to compete with the best-known CRM and automation tool on the market, Salesforce.com . Included in the free solution: CRM Forms E-mail marketing Integration with Outlook and Gmail Ad Management chat up to 1,000,000 contacts Benefits: Native integration with hundreds of applications Integration with Zapier Free CRM scalable Special plans for startups No user limit Disadvantages: Costly after some growth Automations only on the most expensive plans Does not have artificial intelligence There are better solutions on higher planes Want to work with HubSpot? Talk to us. 2 – E-goi E-goi is a marketing automation platform made in Portugal. Its implementation is very limited to Portuguese and Brazilian territory. It’s a very complete and powerful tool, but it’s not very user friendly. The great advantage is the possibility of integrating with various communication channels, such as email, SMS, WhatsApp and messages on the website (Web Push). It has some integrations already developed, but above all it has a very well designed API, which allows the connection with other systems. Included in the free solution: Forms Landing page creation Integration with social networks Ad Management Unlimited Email Marketing Campaigns up to 100 contacts Web Push Notifications Benefits: Integration with Zapier WhatsApp integration Automations Integrations with WordPress and Shopify Excellent cost/value ratio Disadvantages: few integrations Does not have a CRM for sales management Does not have artificial intelligence Do you want to work with E-goi? Talk to us. 3 – MailChimp MailChimp is the excellent tool for small businesses that start their online lives with websites made in WordPress . Integration with WordPress is excellent and has evolved a lot as a platform, now also having a basic artificial intelligence solution. While the system for building newsletters and emails is extremely user friendly, the marketing CRM database is not that much, nor does it allow for sales management. Even so, it is a good tool for those with a small contact base, although it is more expensive than E-goi in its paid solutions. Included in the free solution: Up to 2000 contacts Sending 10,000 emails per month Integration with social networks 1 audience included Unlimited Email Marketing Campaigns up to 100 contacts Forms Benefits: Integration with Zapier Automations Integrations with WordPress and Shopify coupon management Artificial intelligence Disadvantages: Does not have a CRM for sales management Automatisms with some limitations Multiple listings may increase the price Limited A/B testing. non-existent visual workflow Want to work with MailChimp? Talk to us. 4 – Klaviyo If in WordPress the most chosen solution is MailChimp, in the case of Shopify the right choice to start with is Klaviyo. The integration with Shopify is excellent and the automatic “recipes” that it proposes from the beginning help and allow many companies to start their Shopify store with highly evolved automatisms. The free version includes SMS and email, but SMS sending to Portugal is limited. The software is very easy to use, even for inexperienced users. Included in the free solution: Up to 250 contacts Sending 500 emails per month Integration with social networks Automatisms Forms Benefits: Integration with Zapier Automations Integrations with WordPress and Shopify coupon management basic artificial intelligence SMS Forms Disadvantages: Does not have a CRM for sales management It is not one of the cheapest solutions in paid plans Limited in communication options Not fully omnichannel Want to work with Klaviyo? Talk to us. 5 – SendInBlue To close our list, we propose SendInBlue, the French tool known for the excellent free version it offers. With native links to Shopify, WordPress, Prestashop and Magento make this a good choice. Included in the free solution: unlimited contacts Sending 300 emails per day chat SMS Marketing Automations Forms Marketing CRM Benefits: Automations Zapier Integration SMS Forms Disadvantages: Does not have a CRM for sales management
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