The real challenge for B2B (Business to Business) markets is not brand management. It is change management and adaptation to new times , and convincing the CEO and management that they are not giving. The value due to this management. In a B2B market, it is important to convince management that having a brand and developing that brand is important. Philip Kotler, one of the greatest specialists in. Marketing in his book B2B Brand Management points out that Branding is still not seen as relevant in the B2B market . Managers are convince that it is a phenomenon only direct towards consumer products because they believe that they are in a type of specialty or commodity market.
Brand building is challenging for
B2B marketers for reasons. The pressure to deliver short-term sales: Marketing’s primary role in B2B is to drive growth, and that takes the form of generating quality leads. The internal belief of management and, in particular, the sales force, that the typical B2B customer knows a lot about Cape Verde Email List their products and those of competitors . Marketing has different activities . Corporate marketing promotes the company’s brand , that is, lead generation or inbound marketing campaigns. Field marketing promotes the In-Market , ie the marketing communications have the communications, the channel and even the associated PR. But … what is Branding?
It is a way of managing
The brand strategies of a given company . This management includes long-term planning, creation and management of the elements of your visual identity , in order to enhance the perception of your company in the B2C Fax minds of consumers. Branding works with the concept that a brand needs to be planned , structure , manage and promoted . It’s ensuring that your business will grow intelligently and lastingly , always focused on what your brand is and how it wants to be perceive . Some research shows that long-term brand branding is just as important as a product’s features and price, and that brand advertising.
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