Instagram for Business 10 tips for your strategy
Instagram, despite being a social network that prioritizes visual content. Already has more than 800 million users and has shown profitability results that attract more and more companies. However, you may not be getting all the possible results from this social network. So here are 10 tips to make your Instagram profile more attractive! Business …
Keywords – The success of the SEO strategy passes through here!
Keywords make all the difference in your SEO strategy, because search engines only index pages that contain relevant content. This means that when someone. Is searching for a product or service, search engines will show the most important pages in. The first places and this is only possible through Keywords. If you want to increase …
Keywords – The success of the SEO strategy passes through here!Read More
What is Customer Intelligence ?
In general terms, it can be explain as a strategy to collect information and data from a company’s consumers. With the purpose of understanding its actions , building and strengthening. The relationship between the two parties . Thus, technological tools are use to understand customer interactions in the most diverse relationship channels, social networks, search …
What are personal data?
In a world increasingly dominated by digital and all the facilitation. That comes with it, the protection of our personal data is increasingly compromised and affect. Whether in the professional or personal area. It is necessary to create some tools to protect data and information over the internet. The European Union and its. Member States …
Why is Branding a challenge in B2B marketing?
The real challenge for B2B (Business to Business) markets is not brand management. It is change management and adaptation to new times , and convincing the CEO and management that they are not giving. The value due to this management. In a B2B market, it is important to convince management that having a brand and …
E-commerce and Online Store
Online shopping has continued to grow in the European Union. In Portugal, the scenario is similar, although to a lesser extent. In fact, digital is becoming a reality for everyone and it has never been more important for companies to be online . The increased use of the internet and the perception of security with …
Still not using Google Ads?
This platform consists of displaying ads on the Google search engine , related to the keyword searched by the user. Allows you to create targeted advertising to users who are actively looking for some information, product or service. Google Ads is therefore an excellent way to attract qualified users to your website , thus helping …
What is a sales funnel?
The vast majority of companies do not have a structured, planned and identified sales funnel. Which makes them lose business opportunities every day. Building a sales funnel is important and aims to regulate processes. To keep the sales cycle running smoothly and effectively, optimizing sales so that. The company has more consistent and positive results. …
Content Marketing Important Metrics
Although Content Marketing actions involve the Digital Marketing strategy, the ways of measuring results are different. It is necessary to monitor the indicators that specifically measure the results achieved with the content published for the public. From the constant monitoring of these results it is possible to constantly improve the adopted strategy. Check out the …
Undecided when it comes to creating your brand identity?
The Brand identifies the products or services of a company or an individual to the market and target audience. It is an important asset in the competitiveness and positioning of the business vis-à-vis the competition. When registered, it grants the holder the exclusive right, preventing use by third parties without their consent. How do we …
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More and more consumers shop online. Now the buying process is just a click away from our hands! There are countless virtual stores that offer the comfort of shopping without having to leave your home. However, with so many options and so much competition, the question is “What to do to stand out in this …
The Portuguese continue to favor online purchases
On international websites, even in a year marked by the Covid-19 pandemic. In which domestic consumption was called upon to face. The subsequent economic crisis. According to data revealed today by Revolut, compiled between March 1 and. December Portuguese users spent more than three times on international e-commerce sites, when comparing the amounts spent on …