What Do You Need to Know About Your Ideal Client

In the next section i explain what you need to know about your imaginary client, so you can use it as a guide to prepare your interview. What do you need to know about your ideal client? The goal of the interview is to gain information to guide your inbound marketing campaigns, so asking the right questions is key . According to hubspot, these are the sections that a buyer persona should have and the information you need to complete each of them: 1) who? Here you will collect the demographic information about your ideal client in the following sections: general profile: your job, the basic data of your work history and your family situation.

Demographic information

How old you are, what your salary is, where you live, and your gender. Identifiers: how is his personality and his personal treatment and how he prefers to be  Oman WhatsApp Number Data  in contact with him or her. 2 what? This section seeks to reflect how your company can help them through the following points: primary and secondary objectives. Primary and secondary challenges. What can your company contribute to obtain the desired objectives and overcome the challenges. 3) why?

Do not forget to echo

The feedback you receive in the interviews, with real comments about the challenges and objectives of your clients and their most common complaints or objections. This section is the ideal place for it. 4) how? Once you fully understand the needs of your customers, it is time to define the messages that you are going to use to reach them: marketing messages: how would you describe your company’s solution to this person? Sales messages: how would you sell the solution? The buyer person within the conversion funnel one of the characteristics of the conversion funnel is that it seeks to ensure that the communication directed to the user meets their needs .

This means that we must have

A very defined prototype of the person who would be interested in buying our products or acquiring our services. In order to impact the consumer before anyone else and with the correct content, it is necessary to know them from head to toe. The buyer persona is the most useful tool to understand the consumer, since it builds a semi-fictitious representation B2C Fax of the company’s ideal client. It is about portraying the people who are going to buy your products or hire your services. To define the buyer persona it is necessary to go far beyond demographic data, it is also necessary to include a psychological and social profile. This tool should answer the following questions: what are the motivations, challenges, objectives, and needs of my client?