In order to answer these questions, a deep investigation must be done on the interests, hobbies, habits, and even lifestyle of our consumer. The clarity of your buyer persona will allow you to target content effectively in marketing campaigns. The more like a real person the buyer persona, the more it will inspire you and your team to target your campaigns. The importance of buyer personas in a marketing strategy establishing who our buyer persona is is a fundamental step in our marketing strategy for several reasons: create the right message: it helps us to know what we must transmit and what not to create interest in the public we want.
Segment the target
Audience more specifically : by knowing data about their hobbies, customs, routines, work and personal life, objectives, among others, campaigns can focus more and “attack” the people who are really interest. Presence in channels with potential: each profile that we create as a buyer persona has a very specific way of moving through the network. Knowing it will help us to know which channels have the most potential for our brand and in New Zealand WhatsApp Number Data which we should be. Optimize budget: if we do not design one or more buyer personas, we may be allocating part of our marketing budget to reach people who may not be interest in our product.
The creation of these profiles helps us to focus the money from the campaigns well and not waste it. In short, all these reasons could be summ up in one: creating buyer personas significantly increases the chances of success of a marketing campaign.
How to research
In this section, in addition to gathering information to create buyer personas, we want to talk about the sources or tools that you can use to get the information you ne to create it, because you should not be guid by your intuition or assumptions, but by real data. In other words, while you and your team might build your initial draft of a consumer persona on your perceptions, that first approach must be contrast and validat with facts. Next, we will show you some of the most interesting sources in that sense.
Customer Service Team
Customer service professionals are the ones who are most in contact with customers and potential customers, learning about their concerns, situations, and preferences. Having their opinion is very interesting when it comes to building your B2C Fax buyer persona. Through surveys and group or individual meetings, you can ask them to tell you different aspects about consumers and use that information to create your buyer’s profile. Online and offline surveys, basically a very common practice to obtain information about consumers, is sending online surveys to email addresses found in a company’s database.
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