In this article I simply want to provide my definition and interpretation of what I call guerrilla marketing in the web 2.0. At the same time, I want to give you some direction. So that you better understand what themes and aspects of guerrilla marketing applied to the online world I want to focus on.
“Unconventional marketing intended to get maximum results from minimal resources” is the definition provided by author Jay Conrad Levinson in his book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business, first published in 1984. If we translate it into Spanish, the more or less adequate definition would be “Unconventional marketing to get maximum results with minimum resources.” I suppose that in 1984 it was easier to distinguish what was “unconventional” and what was not. Nowadays, everything moves faster and even worse if you are in an industry like ours. The Internet. What works today is copied tomorrow and the next week it is already part of good practices.
Guerrilla marketing on the web 2.0
To give you an idea of what I understand as guerrilla marketing on the web 2.0, let’s do a little brainstorming session. These are the 3 phrases that come to mind as I’m writing this:
Indirect marketing that does not obviously promote your products, company or person. For example, an explanatory powerpoint presentation with your estonia phone number library contact information on slideshare.net .
Unconscious distribution of advertising messages by third parties. Providing value to all those who receive and distribute the information. For example, the organization of a Quiz through Twitter with prizes.
Very specific actions with a very small short-term effect but with a huge long-term effect. For example, publishing an article on news.com about “online advertising and SMEs” and posting a post related to your company as the first link under an important keyword for your business.
Applied guerrilla marketing does not always know the outcome. Sometimes, things are done that can have a surprising effect, as I mentioned in the last example.
My definition of guerrilla marketing on the web 2.0
To sum up what has been said, I would like to give you my definition of guerrilla marketing on the web 2.0: “Marketing with direct and indirect. Short genuine reviews are pure gold and long-term effects that helps promote (create buzz ) services. Products, companies or characters on the web 2.0.”
I am sure that this is not the last version that I will aol email list contribute to this blog. It will depend a lot on the experience I have with Coguan, which will help me to expand and improve this first version.
