Two cases can be distinguish
Revers and the classic volume-price relationship disappears. A luxury pricing strategy requires product and brand differentiation to avoid direct comparisons with other products. Production technologies on the market change frequently. often unique and characteriz by artisanal or special production methods. This can then be us as part of a pricing strategy by raising prices without …
A premium product meets his
For extremely low coverage. achiev is sufficient capacity and appropriate market access to enable high-volume production. Middle price strategy. The middle position is often strategically referr to as being stuck in the middle. and according to Porter. this strategy is also unstable in the long run. However. in many fragment and chaotic markets. a mid-price …