A commercial proposal is a proposal for cooperation with a description of the product and an emphasis on the benefits for a potential client or partner. As a rule, a CP is a text document/letter, but other formats are also possible: audiovisual presentation, video, etc. Entrepreneurs use sales copywriting tools and UX/UI design principles in their commercial proposal if we are talking about more complex proposals than a text document. But you need to understand that FILLING plays the main role, and EXECUTION plays a secondary role.
This rule should always be kept in mind
When drawing up a proposal, regardless Email Marketing List of its type. Speaking of views! Types of commercial offers Commercial offers in modern marketing are usually divided into cold and hot: a cold commercial proposal is a commercial proposal that is sent to everyone who might theoretically be interested in a proposal for cooperation. For example, a snail farm sends out commercial offers to all restaurants in the city and region that may be interested in supplying snails for preparing various dishes; a hot commercial offer is a commercial proposal that is sent to those with whom there has already been contact. Let’s start from the previous example.
The restaurant already once ordered
A batch of snails B2C Fax from the farm or at least inquired about the terms of cooperation. The client is already “warm”; all that remains is to send him a hot commercial offer. What are the differences between a cold commercial proposal and a hot one? The first one is usually shorter. Its main goal is not to sell a product or service, but to generate interest. Hot comps are more capacious, selling and informative. They are exactly what they sell. And their conversion rate is much higher. Of course, if the CPs are drawn up correctly. Main objectives of the commercial proposal Some entrepreneurs, by analogy with the B2C sphere, sometimes believe that a commercial offer in B2B should immediately lead to sales. However, this statement is not entirely true.
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