To get inspiration for your emails, explore our 15 best navigation abandonment email examples and ready-made subject lines. We’ve also included tips for sending effective navigation abandonment emails.
What is a Browsing Abandonment Email? Abandonment Email Examples
A browse abandonment email is a type of automated email that businesses use to re-engage users who browsed products or services on their website but did not complete a purchase.
These emails remind users of their abandoned browsing sessions and encourage them to return to the website to complete their purchase.
While cart abandonment and checkout abandonment greece telegram data are the final steps of the customer journey, browsing abandonment occurs early in the process.
It’s about those moments when users lose interest while browsing products, so sending relevant emails to win them back is vital.
15 Best Examples of Browsing Abandonment Emails
Let’s explore the 15 best examples of browsing abandonment emails and see why they work. Take a look at these examples to get inspired and create your own effective emails.
1.Perc Coffee
Subject line: Something catch your eye?
Perc Coffeesends a short, concise, and effective surfboard abandonment email. The subject line offers a great way to increase email open rates by suggesting a question.
Next, the email begins with the question, “See something you like?” followed by the name and a clear image of the product being toured.
Below the product title, there is a CTA (call to action) button with the call to “View product” and another CTA button with the call to “Continue shopping”.
Perc Coffee’s minimal navigation abandonment email is a perfect example. Abandonment Email Examples of reminding visitors of products they previously viewed and encouraging them to continue shopping with HCT buttons.
2.Judy
Subject line: nice work
Judy uses a catchy and concise subject line along with applause emojis .
After grabbing attention with this simple subject line, Judy begins her email with the subject line, “We saw you looking…” and a clear product image.
The caption reads, “…and let’s just say, congratulations!” The company congratulates buyers for checking out their emergency preparedness kit, stating that it’s a great choice.
Rather than encouraging people to continue shopping, Judy praises their choices and uses humor.
Below the appreciative description is a “Get Ready” button with an arrow to encourage visitors to purchase the emergency kit.
Additionally, satisfied customer reviews and ratings are provided as social proof , and the “Get Ready” CTA link is added again.
3. Feals Abandonment Email Examples
Subject line: Eyeing Gummies?
The brand Fealsuses a catchy subject line with a fruity, child-friendly emoji.
Before moving on to the header and email content, the header includes a discount offer and coupon code for the first order. Feals highlights their offers first to encourage visitors to engage.
Next, Feals emphasizes that its products are natural and organic, and begins the email content with the headline, “What’s in Feals Gummies?”
Product details are explained with short sentences, bullet points, and relevant emojis. There are also eye-catching calls to action: “Get 10 percent off” and “Shop with 10 percent off.”
The brand once again emphasizes its attractive offer in the CTA (call to action) buttons in the navigation abandonment email.
4.Buffy
Subject line: Still looking?
Buffysends a subject line with a question to increase engagement.
The email begins with the headline “Fluffytown is Waiting for You” and encourages visitors to return to their bedding products, which are soft and sustainable, in the description.
Additionally, Buffy includes a photo in this email showing a smiling person using their bedding products.
A classic “Shop Now” CTA button is also included in the photo.
Then, comments from satisfied customers appear on the left side along with product images and CTA buttons that direct you to the product pages.
In this way, Buffy aims to increase its sales by recommending its other products.
5. Rareform
Subject line: You have great taste.
Rareformalso appreciates its audience with the subject line, “You have great taste.” The email begins with the subject line, “Take another look,” and features a smiling person using a Rareform bag.
Additionally, the “Continue Browsing” CTA button is located at the beginning, which directs people to the product page.
Rareform explains their values and key elements in the “Responsibly Reused” section at the beginning of the email to remind them of the products they’ve previously browsed and strengthen the relationship.
After providing brand details, another “Continue Browsing” CTA button is included, but this time with a black background.
You can also try out CTA buttons in different colors or with why special databases are the future of marketing campaigns varying text in your emails to see which one works best for your audience, as Rareform did in this email.
6. Ten
Subject line: ☁️ We saw you looking…
On’snavigation abandonment email is a great example that’s short, minimalist, and straight to the point.
The subject line mentions previous product browses with the phrase “We saw you looking…”
The email then starts directly with the subject line “Free shipping, just for you*” and the description quickly explains the 30-day return policy.
The “Shop Now” button is located below the aol email list description and recently viewed products are provided along with product images, names, and Shop Now buttons.
That’s it. On keeps the email short and sweet by reminding people of products they’ve previously viewed.
