For e-commerce or physical stores, the peak season of holiday shopping is an important battle that must not be missd. For many retail businesses, 20 to 30% of annual sales are generatd during these festivals. Due to this strong return on investment. Various marketing channels will contact consumers in large numbers during this period, such as EDM. Social promotion, KOL, advertising exposure, etc. You must plan your message strategy strategically to keep your brand in the market. Stand out among the sea of festive messages.
Only by mastering the three stages of member festivals can we take into account both the popularity and depth of the festival period.
When you find that the market is already hot with super-kill discounts and super-kill offers. It has actually entered the middle and late stages of the bulk email marketing services festival. If you start to join the battle at this time, it is already too late! Because your consumers have been “fed” by other brands for a long time, and they are just waiting for the right time to make a move. So layout and warm-up are very important. Let your loyal customers know first that you won’t be missing out on the festival.
One last thing to remind you, we understand that during the event. You may send emails to your customers multiple times, but please note that if you do not send emails normally. Please do not send a large number of promotional messages at once. to your consumers.
As the holiday season approaches, it’s best to start small and increase the size of your message . A good rule of thumb is not digital marketing for small businesses to exceed 3 times the frequency of emails from the year to date. Otherwise your emails will look like spam and lead to unsubs. For example: you send about 2 letters every month, then during the festival you should limit your letters to 6 or less.
It is recommended that you draw up an annual festival schedule, organize your emails, advertisements. And community india data messaging systems, and consider the positioning and audience of each message to avoid wasting your investment costs.
