atient testimonial videos are a “subgenre” of customer video testimonials .
In a patient video testimonial, your satisfied customer (=patient) tells about his or her positive experience with your healthcare service, clinic or procedure.
Video is highly effective as it creates an emotional connection and strikes a chord with people in a way that written testimonials do not.
If you see the person’s expressions and hear their voice when they tell you how their life has changed after successful treatment, you simply cannot stand by and do nothing.And if you’re looking for a new dentist, or perhaps a plastic surgeon to perform your next operation, bc data philippines you’ll likely be looking for experiences from past clients.
You can find testimonials on social media channels or on the clinic’s website
Videos build trust and make you want to go to the same healthcare provider yourself.
Check out these statistics on video testimonials as well
why video testimonials work statistics
According to 70% of marketers, video converts better than any other medium
Video is used by 86% of companies to help market their product or service
93% of marketers say social media video has helped them gain new customers
99% of marketers said in 2020 that they planned to use video as part of their digital marketing in the following year.
Examples of short patient testimonial videos
It’s always a good idea to see some tangible examples, isn’t it?
Here are 5 examples of patient or client testimonial videos, showing how different techniques can be used to produce video patient testimonials.
1. Experiences of medical teams
Patient testimonials about medical equipment are very similar to any customer-made product review.
However, they have a very specific target audience: those people who also need to use that specific equipment.
Often, these people are experts in the condition in question and specialized equipment.
That means your patient testimonial video needs to address the right issues and go into depth about the benefits of your product. Generic praise won’t cut it.
In this example , former professional athlete Kendall Simmons talks about his diabetes and his experience with ExpressionMed medical tapes.The video is professionally produced and includes a wealth of archival footage.
Simmons talks about his career, challenges with diabetes, and also what makes these particular medical tapes the best.
2. Video testimonials from surgery patients
Good surgeons are in high demand, which is why patient testimonial videos are a great investment and a boon to your marketing efforts.
In this example video , a patient tells what problem he had and how it affected his life. The format is simple, but effective.
3. Testimonials from dental patients
Dental patient testimonials come from patients who have had good experiences at the dentist.
These testimonials often highlight how well the staff addresses the patient’s fears and anxieties regarding dental treatments.
Of course, the end result is also important.
In this example , the patient starts with a recommendation and proceeds to describe what he likes most about the service.The video is short and concise, way to collect video testimonials collect video testimonials patients and potential customers will definitely have the patience to watch it.
4. Testimonial video of cancer patients
Surviving cancer and other serious illnesses is a very emotional story.
This video testimonial takes a rather cinematic approach to the story of a cancer patient. The patient talks a lot about his feelings and thoughts during that difficult period of his life, how to build an seo strategy for your business as well as what he is experiencing physically due to lymphedema.
Finally, he presents the device he uses to relieve his discomfort and allow him to. Lead a normal life.This is another professional video, aol email list where you can see how the story is built, how the music is chosen and the footage used.
In addition, it highlights the patient’s own personality and gift of speech.
