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PPC marketing trends, keep reading! But don’t forget to join our email newsletter to get the latest marketing trends sent straight to your inbox! Don’t miss our. Staying agile If you. Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) PPC trend #1: Using automation for paid ad campaigns To kick off this list of PPC trends, let’s talk about using automation for paid ad campaigns.

 In 2024  automation will continue to play

A pivotal role in all digital marketing, especially PPC. You can automate numerous aspects of your PPC campaigns including: Bidding Spain Phone Number Data Optimization of ads A/B testing Reporting Google continually pushes out ad automation features to make advertising easier on the platform. You can opt to use the features they provide in addition to using an automation tool that helps automate other advertising tasks Google doesn’t. As for Google, one automation feature they offer is Performance Max. Performance Max is a goal-based campaign type that enables you to access all your ad inventory from a single campaign.

 This ad type automatically optimizes

Your performance in real-time through Smart Bidding (we’ll talk about this more next). Google Ads also replaced Discovery campaigns with Demand Spain Phone Number List Gen campaigns, which use AI to help create campaigns that drive consumers from mid-funnel to purchase. So, if you want to maximize results from your PPC campaigns in 2024, take advantage of automation. Expert insights from kayla headshot Kayla Johansen Internet Marketing Specialist “The key with any PPC automation is to feed the platform quality data to use as signals, such as offline conversions, and to put the right controls in place.” -Kayla Johansen, Internet Marketing Specialist PPC trend #2: Relying on Smart Bidding Another of the top paid search trends is relying on Smart Bidding.