Game mechanics in Telegram – when subscribers get points for activity . That is, they put reactions to posts, write conscious comments (it is important to warn that points are awarded only for a certain number of characters), send a boost and invite their friends to subscribe to the channel.
Why does it work? Your channel stands out from the rest because it hosts a game.
Every time users log into Telegram, they first log in to you to get points. By the way, these points can be exchanged for gifts (money, goods, access to a course). By being active, subscribers get involved in your content. If you warm up for the hong kong telegram data course at this point, the number of applications will increase.
An example of a successful game in Telegram and how it is implement – we analyze it using the example of the ChatPlace client case.
Point A: 979 subscribers in the telegram channel
Goal : attract new traffic, increase activity in the telegram channel, get a boost for the ability to post stories.
Launched by: ChatPlace Master Group student
Alexander’s product : course “Media in an adult way”
For privacy reasons, we do not disclose information about course sales during gamification.
Stages of work
We decided to use gamification because we had previously tested it on a personal account and got good results. We took this mechanic as a hypothesis for launch.
Was created for selling the course to warm up the audience. The warmest subscribers go to Telegram, so they decided to hold the game in Telegram.
In order to take part in the game, it was necessary to launch the bot. This was done by 865 people. All these people are an interested top 30 b2b landing page examples (2024) target audience, a base for which you can further make sales mailings in the bot and use it for warming up.
We launched a 5-day game in Telegram with a prize pool:
- 50,000 rubles for the advertising budget
- Personal consultation with Sasha Turlakov (cost 100,000 rubles)
- A place for a personal analysis from Sasha Turlakov live
This set of prizes focused attention on the blogger’s products and warmed up to his expertise. Thanks to this prize fund, the channel attracted the target audience that is interested in promotion in social networks.
In Alexander actively warmed up his product: he conducted subscriber reviews, wrote useful posts on the topic of promotion, and announc his course.
As a free product, there was a master class on recruiting subscribers and media coverage, the highlight of which was the analysis of 3 participants. Alexander gave feedback on subscribers’ projects and provided an opportunity to declare oneself to a wide audience.
The social proof trigger work well : in order to gather as many people as possible at the master class, the expert actively shared ar numbers reviews from those who were already attending to motivate the rest.
In posts with screenshots that everyone wants to buy the course, accelerat the desire of subscribers to also become part of this community and go get new knowledge.
To earn points, subscribers had to:
- write comments under posts
- set reactions
- subscribe to the channel
- send boost
- invite friends to the channel using a referral link
To create your first game and get a million reactions to your posts,Get 10 days of access to the Pro plan from ChatPlace:
Additionally, you could get 1500 points for posting a post with a referral link on your social networks. Thanks to this mechanic, the referral system was spreading at an accelerat pace and it was possible to attract additional audience to your channel.
Friends of subscribers who come via referral links are already a warm audience with similar values.
A referral link is a unique link that a user can use to invite their friends to subscribe to the channel. In this case, both users will receive points.
Thanks to this mechanic, the expert attract 500 additional subscribers to his channel.
