You do not continuously optimize your website
It doesn’t always have to be a complete website relaunch. A website should not be seen as a rigid structure, but as a dynamic process. A website is never actually finished, because there is always something to optimize. If you don’t optimize your website on an ongoing basis, you run the risk of the look and, even more importantly, the “technology behind it” becoming outdated. Outdated, slow websites are unlikely to generate many leads.
Solution: There is no time when optimization is not taking place
Use tools such as heatmaps to find out list of us mobile number database which areas of your website are clicked on the most. Get feedback from existing customers about your website and be alert when your sales, marketing and service team forwards you feedback from customers .
8. You don’t test enough to increase conversion rates
This mistake in lead generation ties in with point 7. Conversion rates are percentages that describe how many of your users reach an advanced stage of the sales funnel. So:
Visits to leads,
Leads to Marketing Qualified Leads (MQLs),
Marketing Qualified Leads to Sales Qualified Leads (SQLs),
Sales qualified leads to opportunities
opportunities to customers
If 100 of 5,000 visits become these are topics prospects are interested leads, that’s a conversion rate of 2%. To continuously increase your conversion rate, you should test, test, and test again. If you don’t test or test too little, you won’t know which areas of your website you can improve. There’s never a phase on our website where we don’t test anything at all.
Solution: Test test test
Test constantly, but never change more than one parameter. For example, we test different colors of call-to-actions (CTA), landing pages , positions of CTAs, forms, different wordings for CTAs, and much more. Be creative and tweak things in different places. Often you wouldn’t believe how much a certain word more or less can change the conversion rate. But always make sure that you only make one change per test version.
For example, if you change the color, font and text for CTA B, you won’t know which of these changes led to more or fewer conversions. You can learn more about conversion optimization here .
9. Your forms are far too long and too complicated
Often, users start filling out chine directory forms and then give up because the form is simply too long and/or too complicated. Apart from the effort involved in filling it out, with each additional field you ask yourself the question:
“Do I really want to provide my data here? What does the company do with all this information about me?”
Some users see how long the form is and don’t even start filling it out.
Solution: Use “progressive fields”
To make it as easy as possible for your potential leads, I recommend that you keep the form as short and simple as possible. This won’t overwhelm anyone and will increase the chance that your forms will be filled out. This is what our standard form looks like:
example-form-lead-generation-errors-in-lead-generation
As you can see, we only ask for the first name, last name and business email address. In HubSpot we also have the option of using so-called ” progressive fields “. If someone who has already given you their data once fills out a form, they will receive different form fields than new visitors. This means you can gradually ask for more information from returning leads. Great!