2021 is about to enter the last quarter, and it is also an important stage when e-commerce is about to enter the battlefield. Whether it’s an anniversary, 1111, 1212, or Christmas, e-newsletters are an indispensable main weapon on this battlefield!
As long as you have sent e-newsletters this year and have accumulated results and records, please don’t waste it. Find them quickly and analyze them carefully. These accumulated experience and results will become your secret weapon. Next, this battlefield can smoothly turn into a gold mine. The following 5 key points for optimizing the effectiveness of e-newsletter marketing must be learned!
Key Point 1: Master the best time of the week for sending
The purpose of sending e-newsletters is to hope that your customers can see your letters and click to interact with you, so when customers take email marketing service are free to send and receive e-newsletters is an important point to pay attention to.
Everyone generally knows that there are several time periods:
“Avoid sending emails on weekends”
“The overall results are better on Tuesdays and Fridays”
On weekdays, we can find that there is actually not much difference in the overall data between each other, and it is easier for everyone to mobile marketing: what is it and what are understand the poorer performance on weekends. Therefore, when brands send letters, it is best to refer to their actual performance data to make adjustments. That will be your best day to send the letter.
Point 2: Find the best time for your letters to be effective
In addition to knowing the time of the week, the next step is to understand when is your best time to open letters? When is the best time for clicks to convert? When your goal today is exposure-oriented, you can send the letter during a period india data when the open rate is hig. If the time is close to the schedule and you want to increase conversions. Send the letter during a period when the click-through rate is high.
