Improve the opening rate in email marketing

Improve the, The sender . Much of the user’s attention is on the sender column since, as a general rule, they will scan vertically to preselect those senders that they are not interested in or perhaps in search of more important senders. Therefore, doing tests by changing the sender could be a good action or even improving your reputation or relationship. That a message from you is enough to, you know. The case. Like the sender, the subject is another of the great ingredients in the task of overcoming that first quick user screening. In fact, there are thousands of articles that talk about the best subject lines, how to improve subject lines, how to capture.

interpret a low open rate

Improve the, Attention with the email subject line, how to make industry email list sure the subject line doesn’t bother you, and much more. I swear, there are. Doing A/B tests with the subject is one of the first actions that will have come to mind. I’m wrong? The shipping time. Another factor to take into account is the shipping time. It is not the same that our email competes with the 200 emails first thing in the morning than with the 15 in the middle of the day, right? It is also not the same that our email about “nonsense” arrives during very work moments than during more leisure moments.

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Some actions that can

So the time of sending, no matter B2C Fax how much we think “hey, I’ll leave it to you and it will stay there for when you feel like looking at it”, is very important.  As I mentioned in this post about the  text , many email services, such as Gmail or Hotmail, show the first lines of each email in the list view. Therefore, if we take advantage of this “additional text space”, we can overcome the limitation of the subject and stand out from the rest of the emails. That’s it. These are all the ingredients that go into a person’s decision when they have your email and a bunch of others in front of them, in the inbox or even in the promotions tray, even if you want to avoid it .

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