Broad match keywords: More specific than generic keywords like “Maytag washing machines”
Long-tail keywords: are descriptive and lead to a purchase point such as “where to buy Maytag washing machines”
Typically, you want to target broad match keywords, but it’s helpful to include long-tail keywords, too. To help you find the best niche keywords, you can use a tool like Google Keyword Planner. It’s free and easy to use.
Just enter a word relat to your niche and the keyword planner will show you relat keywords. It will also show you the search volume and competition level. Aim to target keywords that have a high search volume and low competition. This way, you can get rank faster without too much hassle.
Step 4: Use Keywords Strategically
Now that you’ve found the right keywords, it’s time to strategically place them on your website.
It may be tempting to place keywords throughout your website, but avoid doing so. Keyword stuffing can cause your website to rank lower or be remov from search engines. Your keywords should fit naturally on your website. For long-tail keywords, aim for a keyword density of around 0.5% to 2%.
For example, if a web page has 1,000 words, the keyword should not appear more than 20 times. Using keywords in page titles, URLs, meta descriptions, and blog content can all help improve rankings.
Step 5: Create a connection
Search engines use something call backlinks to determine page rankings. Backlinks are links from other pages to your page. For example, when a page links your website, this is consider a backlink. If you link another website, they give you a backlink.
The more backlinks you have, the more page authority you have, and the more authority you have, the higher you will rank. One way to get backlinks is to contact other webmasters and ask them to include links to your content. Posting guest blog posts on high authority sites is also a great way to increase backlinks to your site.
Step 6: Socialize
Social m ia isn’t usually a component of SEO, but it does have an impact on your rankings. When you post content on social m ia, it gets shar and view by a lot of people. Not only does this increase traffic to your site, but it also increases the chances that someone will include your content on their site. This can provide you with valuable backlinks.
