Instagram Business Account: how to set it up correctly Update: June 30th If you have a company nowadays you cannot fail to have a dedicated account on Instagram, so much so that the platform offers the possibility of creating a Business Account . You can create it from scratch or you can
Transform a Personal One
transform a personal one, just click on “Settings” and immediately after on ” Account” , you will find as the last business database item on the page ” Switch to an account for professionals” , in this way you will be able to access dedicated tools. Once the Company Account has been created, it is essential to set it up correctly to make it effective , let’s see how. Instagram Business Account Name, Profile Picture and Instagram Biographies When creating your profile you will be asked to choose a username , we recommend that you enter the name of your
company and if possible also a keyword
company and if possible also a keyword. Example : If you have a shoe store called Tacco12 your username could be tacco12_scarpe The same logic applies to your profile bio , insert keywords into a short description capable of communic B2C Fax ating exactly the service or product you offer, and don’t forget the link to your website or eCommerce. Last, but not least, is the profile picture . It must recall your business, the best choice is the Logo, otherwise
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