When trying to implement a global SEO strategy, it is recommended to vary the URL structure for each country. This is to tell the search engine that the page is displayed correctly regardless of your location.
When creating your website, you need to remember about the appropriate domain. If you want international contacts, you should have a “.com” site and then duplicate it to others.
This is quite an expensive and complicated task because it requires maintaining multiple domains at the same time. Another option is to have one page that has the option to select multiple languages. This is a better solution for small and medium-sized businesses and allows you to avoid managing multiple domains.
Don't forget about the technical background
Use mobile devices
Don’t forget that over 5 billion internet users use mobile Ws Data devices. So remember to adapt your website to a small screen to improve your visibility, increase user experience, and thus influence your position in SERP rankings.
When starting to plan your SEO activities , you should consider choosing the right solutions for you. So consider:
Do you care more about country or language targeting?
do you want to use the capabilities of a directory, domain or subdomain?
which CMS system will be the most convenient for your client?
Analyze the keywords Tailor your content
Global SEO strategies don’t just end with updating B2C Fax your website. The most important thing is the customer – adapt to their expectations, habits and location.
The basic mistake is forgetting about the existence of other search engines apart from Google. Its type depends on the country, e.g. in China users use Baidu, in Japan it is Yahoo, and Koreans use Naver. So you need to ensure that your international optimization strategies are diversified.
Don’t tackle multiple markets at the same time – it’s better to work in stages. If you see that certain solutions work, try to diversify them and move them further. This way, you will maintain the high quality of the content you create and systematize your work. However, remember that these are long-term activities.
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