Makes the brand stand out from competitors in the traditional market. By positioning the brand differently, Volvo, for example, changes its image that emphasiz safety communications in the past. to the presentation of the thrill of driving and performance of cars Changing car design for the modern youth while keeping Volvo’s DNA safe. which is in addition to the positioning of new brands Using other elements that make it stand out, such as using the brand’s mascot in activities or brand mia Brand identity (Brand Identity) such as logos, packaging, advertising formats including events It can encourage Gen Y to remember our brand from a different perspective like no other.
Apple will release a new product
Indicates one’s self (Self-Identification) Gen Y want something like themselves. to live their own lives Friends also influence the idea of brand Austria Phone Number List preference. Research has shown that relationships and friendships between friends create an indication of the identity of a group of friends among themselves, for example, this is a modern group. This group is a cliché group. which connects to the brand personality (Brand Personality) that reflects the identity of the Gen Y group, such as being reliable honest Have your own style is simple feel safe modern It’s fun, it’s challenging, and when these connections are made, they’re shar. Show off who you are for others to see.
Brand to queue up in front
Most of the stories that Gen Y will share B2C Fax with others know. will be about funny story beyond expectation real life story and matters affecting emotions and minds Happiness _ The final factor that drives Gen Y’s preference for a particular brand is happiness, which is an emotional feeling. Emotions drive people to buy products or services. Stimulating emotions for consumers to want to buy products Create anticipation and anticipation to own it For example.
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