How to Set Up a Google Analytics Account for Your Website Setting up Google Analytics 4 has some peculiarities. Be sure to enter the name of your account and check the box next to the “Google Products and Services” block. This will provide access to Google products and allow you to use all the benefits of the updated tool to the fullest. Step-by-step instructions for fine-tuning are further down in the article! Comparison of Universal Analytics and Google Analytics 4: Which One to Choose? Let’s assume that you have already dealt with Universal
And if we compare it with the new Analytics,
We will see some really important kenya phone number library advantages of the latter: Simplified setup: You can start collecting data by implementing simple code or Google Tag Manager, and use the setup assistant to add additional events and parameters; Simultaneous collection of information and tracking of actions on the site pages and in the application. You have the opportunity to combine all the data on one resource, tracking users on different platforms; statistics collection based on events, not sessions. It becomes much easier to track visitor actions such as page scrolling, searches, clicks, video viewing, etc.
No additional code or Google Tag Manager settings are required for this.
Track the complete user journey across platforms. You can view lifecycle reports to see how people buy, engage, and otherwise interact with your website and/or app; More insightful reports. Analytics gives you more detailed information about audiences, behavior, conversions, and revenue using powerful AI capabilities and integrations with media platforms. Additionally, one of the major benefits of Google Analytics 4 is its improved privacy protection. As data protection legislation (GDPR, CCPA, and others) continues to evolve. Businesses need to where does seo fit into the b2b marketing funnel ensure their analytics platform is up-to-date and compliant.
How to create and configure Google Analytics
4 to conduct analysis Fine-tuning GA4 is a little buying house b different if you already have a property on Universal Analytics. You will need to create a new type of property. To do this, you can use one of the following options: Click “Start” in the notification in the header of the old resource reports. Click “Get Started” in the “Setup Assistant” tab. Click “Create Resource” in the admin menu. Setting up a data stream Go to the Data Streams tab – there are several options to choose from: Web, Android App, and iOS App.
At the same time, the reports will be collected in one place.
Which will allow tracking user actions not only between browsers and devices, but also between different platforms. It’s really convenient! How to install GA4 tag on your website You can integrate the analytics counter via the Global site tag (gtag.js) by adding the identifier to the page source code via the site admin panel if the engine supports integration with GA4. In addition, you can install the tag directly via Tag Manager, which contains the Google Analytics 4 counter configuration tag. Next, you will need to enter the standard flow parameters.
