The German online advertising company is trying to diversify. Sources of income through new Adlink Expands channels such. Its email marketing service Adlink email. This platform for sending advertising requested by email has eight million. Newsletter subscribers and ten million email. During 2001, 18% of the company’s sales already came from direct marketing solutions. Whose weight in the company’s income statement will continue to increase. According to Michael Kleindl, CEO of Adlink. The manager expects “a slight recovery in 2002 with growth between 5% and 20%. Although he foresees sales below normal. In relation to 2001 for the first quarter of the year.
In another vein, at a general
Meeting held on executive data December 28. The company’s shareholders unanimously approved the purchase of DoubleClick ‘s media division , announced on November 13 . Leaving United Internet AG, majority shareholder. The option to sell 15%. The assets of this company to DoubleClick for 35.5 million euros. In such a case, DoubleClick would have the right to acquire an additional. 21% from United Internet at no cost as long as it meets the profitability conditions established for Adlink. United Internet AG will also make a public purchase offer to the rest of shareholders to offer them the possibility of selling 37.13% of the shares at 3.83 euros each.
The agreement extends Adlink Expands
Adlink’s European B2C Fax presence to Italy, which already had offices in twelve countries on the continent. In addition, the Adlink network will use DoubleClick’s DART advertising management platform for the next ten years, as announced in November following a complementary agreement signed between both companies. During the general meeting it was also decided to adopt a cost management program to reduce the 4.8 million euros in losses recorded in the third quarter of last year. Company sources assure that the alliance with DoubleClick will help save Adlink about ten million euros. The withdrawal of Richard Seibt from Adlink’s board of directors has also been announced, who will be replaced by independent executive Kurt Dobitsch.
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