10. Your sales department is not satisfied with the quality of the leads – or your marketing department is not satisfied with the way the sales department handles the leads
Your marketing department is struggling to generate lots of new leads and your sales department is.
complaining about the poor quality of the leads?
A clear sign that the criteria that make up a sales-qualified lead should be revised. If you have already revised these criteria, then the error probably malaysia mobile database lies deeper in your inbound marketing strategy . You may be attracting the wrong people (see error 4).
Or does your marketing department complain that they are passing on what they consider to be good leads to sales, and your sales department (from a marketing perspective) is handling them poorly. The leads are only contacted at some point, some are not even processed, or the leads are simply contacted as if they were cold super-charged lead gen process calling without looking at the history in their own database. This frustrates both marketing and sales, as the efforts to generate leads were essentially for nothing.
Solution: Form a Revenue Team
Your marketing and sales teams should sit down and define what criteria a lead must meet to be passed on to sales. How big should the person’s company be? What positions should they hold? Does this person have decision-making authority? Questions like these will help you determine whether a lead is suitable to be passed on to sales.
During this process, you will realize that you don’t need two different departments to generate customers. You need a ” Revenue Team “: a team with a common goal: revenue or new customers.
These lead generation mistakes can be easily avoided
You now know some of the most chine directory common mistakes in lead generation. I hope you didn’t identify with too many of them. If you did, you now also know how to eliminate the respective problems. Digital lead generation is not rocket science.
Finally I would like to stress that it is particularly
important to be careful when setting up your lead generation process. Mistakes in planning will affect your entire lead generation process. If you need support with your digital lead generation, we are happy to help you.