Video testimonials are here to stay. In fact, they are becoming more and more popular by the minute.
If you don’t believe me, check out these statistics on video testimonials that will surely help you understand what I’m talking about.
What are video testimonials?
We all know by now that customers read online reviews.
But have you heard of testimonial videos?
Testimonial videos are short videos in which your satisfied customers talk about their experience with your brand or products.
In a way, they are one-on-one recommendations from existing customers to potential new customers. It’s a form of social proof , self employed database which causes people to imitate the actions of others.
There are many reasons why video testimonials often outperform traditional written testimonials and reviews .
Read on to find out what the reasons are
Customer testimonials in video format help in purchasing decisions
Customer testimonial videos really do impact consumers’ online purchasing decisions.
Testimonial videos are effective, as these statistics illustrate:
79% of people have watched a testimonial video to learn more about a company or its products and services.
2 out of 3 people are more likely to purchase something after watching a video testimonial from a previous customer.
77% of those who have seen a testimonial video about a product or service say it has motivated them to make a purchase.
People think video testimonials work because
video testimonial statistics
Video is the king of social media
Take a moment to reflect on the amount of video content you consume on a daily basis.
That’s a lot, isn’t it? Chances are, where does seo fit into the b2b marketing funnel your customers are in a similar situation.
Every day people watch a billion hours of YouTube videos
What’s even more impressive is that every minute 167 million hours of video are watched on TikTok!
It’s inevitable that video content will be the most sought-after content on other platforms as well. According to HubSpot’s Content Trends Survey, aol email list people will want to see more video content in the future.
