By converting your landing page reviews into video reviews, you can nearly double your conversion rate and get more sales.
This blog presents 5 strategies for collecting video reviews from your customers.
Why video reviews?
Video content is king when it comes to marketing tactics right now. Just look at the success of Youtube, TikTok, Instagram Reels, etc.
Video testimonial statistics prove that video influences the purchasing decisions of B2B customers and buyers alike. The phenomenon is based on social proof , a psychological effect that causes people to imitate the behavior of others in new situations.
Social proof works for written reviews too, band database but video reviews (and video testimonials ) have an even greater effect because they appeal to our emotional side.
Video reviews get results, and we have proof of this from our own customers. Plus, Unbounce found that replacing written reviews on your landing page with video testimonials dramatically increases your conversion rate.
video review statistics
You may think that getting testimonial videos requires a lot of work, time and money on your part. You may have to hire a recording team, organize a session, edit the video…
That’s not true.
Nowadays, there are solutions like Trustmary that allow you to request review videos remotely and automatically. Review video forms can be sent to customers via email using trigger events or even embedded on your website.
After collecting your video testimonials, you can feature them on your website, social media, and other marketing channels.
Why not give it a try?
KNOW YOUR CUSTOMERS
Collect feedback, turn it into reviews, and share it with the world!
Create a free survey
Marko Koponen
SuComIT, CEO
The service works well and helps us analyze our own work. In addition, the dual burden of inequality and disaster-risk Trustmary’s customer service works very well and we get help when necessary with questions related to the product.
1. Contact those who left a text review
If you collect text reviews, aol email list you can request a video review from customers who have already given you a written review.
Remember to highlight the importance and usefulness of the video, text reviews into video reviews especially for other customers.
