Whether scrolling for deals on Cyber Monday or looking for the perfect, last-minute gift on Christmas Eve, many of us now use our mobiles to buy products.
We also splurge on gifts during the holidays. Data from Adobe shows that online holiday spending reached $211.7 billion in 2022 and is projected to reach $221.8 billion in 2023. For eCommerce brands, these numbers show an opportunity to capitalize on spending by reminding customers of sales and last-minute gift ideas where they’ll see it—on their phones.
Holiday SMS campaign
Can reach customers even when they’re cooking their Thanksgiving turkey or pounding the pavement looking for last-minute Christmas gifts.
In this article, we’ll show you 11 ways to target customers on the three biggest holidays this season: Black Friday/Cyber Monday, Thanksgiving and Christmas.
Let’s dive in . Why Holiday SMS can be your secret sauce for more sales this holiday season
We shop on our phones. A lot.
In 2022, 48% of holiday spending was done from a smartphone. And studies show by 2025, mobile shopping (or Mcommerce) will account for nearly half of all eCommerce sales in America.
It’s obvious that SMS marketing makes sense for your bottom line. But there’s another reason to launch SMS campaigns this holiday season: some of your customers prefer it. Research shows almost two-thirds (63%) would switch to a company that offered SMS as a communication channel.
And sites like Facebook and Instagram are making it easier 11 SMS Examples to capitalize on social commerce. Thanks to optimized checkouts and one-click pay options like Apple and Google Pay, customers can quickly buy items they need during a busy holiday period without spending time filling out customer forms or payment details.
All of this can now be done over mobile, but getting your customer to the checkout using SMS marketing still takes the same effort as any other strategy. The good news is if you plan a SMS marketing strategy early, you can target these shoppers for every holiday coming up this year.
Let’s start with Black Friday/Cyber Monday
Best Holiday SMS Examples for BFCM
Cyber Monday is now the biggest online shopping day for eCommerce brands. And Black Friday isn’t far behind.
According to Shopify
Customers spent $6.3 billion over the holiday in the US alone, with average cart prices hitting $100. And data from Salesforce showed SMS marketing played a big part in the lead-up to the weekend, with messaging growing by 101% as Cyber Week hit.
salesforce black friday cyber monday sms and push notifications
Here are four ways to use SMS to bring in more customers this BFCM.
Our company collects accurate all Telegram data from various reputed sites telegram data online and offline. We provide our Telegram data to our customers at an affordable price. If you take the Telegram database package from us, you can make a lot of profit as a businessman. You will get a lot of information from different famous sites in our Telegram data.
BFCM SMS example
#1: Build customers a helpful shopping list
Kickstart your BFCM SMS campaign with a simple strategy: be helpful.
You’ve probably got hundreds (or thousands) of products discounted over BFCM weekend. Put together a list with your best discounts and split it into categories (i.e., shoes, t-shirts) to help shoppers find items easily. Here’s how DressUp does it:
example from dress up of sale breakdown sms
BFCM SMS example #2: Offer discounts and bundles to help customers save
Everyone loves a discount.
For BFCM, it’s not unusual for brands to go big and slash prices by 40-70% over the weekend. Take this example from Old Navy: holiday promotional sms example from old navy.
Along with 50% off online purchases
customers can save big if they add a pair of the store’s PJs to their baskets. The brilliant part of structuring BFCM deals like this is you can offer large discounts on products with a high-profit margin to keep revenue healthy.
Plus, with this kind of discount strategy, you can customize malta mobile number database it for your BFCM campaign or even split into different offers over the weekend. If blanket discounts don’t fit your marketing strategy, try 2-for-1 deals or product bundles to increase average order purchases.
BFCM SMS example #3: Give customers early access to sales
Who says you need to start your BFCM sale on the day?
There are no rules for the holiday
Do whatever you need to do to get shoppers to your store. One strategy is opening 11 SMS Examples up your sale early to customers on your SMS list. Dick’s Sporting Goods encourages customers to start shopping early with a 50% off link:
exclusive access sms example from dicks sporting goods
You can even grow your SMS list using this strategy by only opening up early access to SMS subscribers. Send out an email or post on social channels a couple of weeks before BFCM to give them a chance to opt-in. An email could look something like this:
“Want early access to our BFCM sales [Name]? Sign up to our VIP SMS list to get in before everyone else!”
Underneath the text, include a link that will send the customer to an opt-in form for your SMS list. These subscribers can then be added to a segmented list so you can send early discounts and offers in the weeks leading up to BFCM.
BFCM SMS example #4: Send out discount codes at the last minute (and after BFCM ends!)
Shoppers usually leave their purchases until the last cm lists minute on BFCM. Stats show 9pm was the busiest time for people adding items 11 SMS Examples to their carts on Black Friday, and 10pm was when the fewest shoppers abandoned their carts on Cyber Monday.
Catch these shoppers at the optimal time by sending out a last-minute discount in the final hours of BFCM. Here’s an example:
Last minute sms example
If you still want to get more shoppers to your site, extend your 11 SMS Examples Cyber Monday deals into Tuesday. Tommy John lets customers know they’ve got more time to take advantage of sales when Cyber Monday is nearly over:
Last chance holiday sms example
We love this strategy because not only has the sale been extended, but Tommy John also includes a handy gift guide to push products with the best discounts.
