The BCG Matrix How to use the product life cycle to sell more products Read on to learn more. Then subscribe to Revenue Weekly, our email newsletter, to get more digital marketing content delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get.How to optimize the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) What is the product life cycle? The product life cycle is the journey a product or brand goes through from its creation to its extinction.
It begins the moment a product launches
and ends when that product is finally taken off the shelves for good. How the product life cycle works Now that you know the product life cycle definition, let’s dive into the product life Armenia WhatsApp Number List cycle stages. Like many things, the product life cycle is a spectrum. That said, we can divide it into four main stages: Introduction Growth Maturity Decline We’ll look at each of the product life cycle stages in more detail below, along with examples of each one and how your marketing should adapt to them! 1. Introduction The first of the product life cycle stages is the introduction stage, where your product is first introduced into the market.
Most people won’t know about your product
at this stage, so it’s a struggle to make people aware of it and convince them of its benefits. Example: The iPhone Back in 2007, Steve Jobs and Apple released the Armenia Whatsapp Number List first iPhone. At first, the product was met with skepticism by many people — who needs a touchscreen? To promote the product, Jobs spent an hour on stage talking about it during its initial announcement. Apple then spent six months running marketing campaigns that hyped up the benefits of this new device before it was even released. At this stage, you want to focus most of your marketing on brand awareness.
