However, in digital , we have the technology component , which allows us to be closer, more intimate and in contact with the public for more time. Consequently, we deliver a much more personalized product or service .” Guilherme de Bortoli CEO – Organic Digital In short, Digital Marketing is a set of strategies, techniques and tools used to promote a company in the digital environment — and, with 64% of the world’s population online , why not take advantage of this opportunity to boost sales?! So let’s also get to know the main concepts within this universe and how to get started: What does Digital Marketing encompass? Main Digital Marketing Strategies 1.
There are an average of 6 million
Content Marketing I like Rez’s definition that Content Marketing is “the currency of the 21st century”. Also… Look at the number of people searching for content on the Internet! There are an average of 6 million searches per minute on Google. Not to mention searches on other platforms, such as Instagram and YouTube. This is why producing relevant content for the target audience is the basis of Latest database Digital Marketing . If you can deliver the answers to people’s questions, they will get to know your brand and want to know more about it and its products or services.
Brand recognition 2. SEO Speaking of
Brand recognition 2. SEO Speaking of “delivering answers to people’s questions”, when you have a question , what do you do? Type it into Google , right? But have you ever stopped to think about what makes a website appear on the first page of search results?! SEO (Search Engine Optimization) is what helps in this mission . Basically, it consists of optimizing the website’s content so that it is easily crawled by search engines — such as Google — and, B2C Fax consequently, found by anyone looking for a specific keyword . From 0 to 50 thousand visits per month: Organic at the top of Google 3.