MRM , a leading digital agency in the design, development and implementation of marketing and communication strategies through creativity , data and technology, incorporates Gustavo Otto as the new Chief Strategy Officer of MRM, in Spain. Otto’s mission is to continue developing the strategic leadership of MRM Spain, a role until now carried out by María Martínez , general director of MRM Spain . Gus’ appointment reinforces the agency’s commitment to high-level profiles in key areas. Previously, Gustavo Otto has been Global Content Strategy & Performance MGMT at Signify (formerly known as Philips Lighting) Philips lighting corporation.
More about Gustavo Otto
He has a degree in Advertising top industry data from PUC-RS Brazil (FAMECOS), has a postgraduate degree in Marketing from ESPM/RS , and is a UX specialist, trained at General Assembly NYC. He is a specialist in developing strategies that align brand content with long-term business objectives and the organization’s vision. Also, Gustavo has extensive experience in brand management and communication development in different scenarios and characteristics , since he has worked for start-ups and local and global brands in Brazil, Costa Rica and Spain, in addition to coordinating processes at the Latam and Latin American level. Global.
General Assembly NYC
With more than 22 years of experience, he has experience B2C Fax with both clients and agencies, having worked for Claro and Coca-Cola, the latter as head of Content and Creativity for 33 Latin American countries. He was regional director of LATAM Planning for Coca-Cola, Avon and L’Oreal Paris and VP of Data and Strategy at NBS. In addition, he has worked in agencies such as Ogilvy, McCann Erickson / WMcCann, Lew’Lara / TBWA, FLAGCX and NBS/dentsu creativ e, always leading multifunctional teams and developing branding, marketing and integrated communication strategies.
