TikTok is undoubtedly the social platform that has been having incredible results in the last two years. Probably, the majority of those over 30 years of age do not know the platform or simply do not use it, but younger people represent more than 40% of monthly users (+800 million monthly active users). This growth, mainly due to the type of users, has made more and more brands decide to dedicate part of their budget to advertising on TikTok.
What is its success due to
Since its global launch in 2018, it already category email list has more than 1 billion active users (acquired in half the time of Facebook or Instagram). Therefore, we talk about speed of adoption. 19.6 hours per month of use by its global users (does not include users in China). In Spain in 2021, it beats YouTube in hours of consumption: 1 hour and 15 minutes compared to 50 minutes. Furthermore, this consumption has increased by 18 minutes compared to the same period of the previous year. It is the sixth most used social network monthly worldwide after Facebook, YouTube, WhatsApp, Instagram and Wechat. It is the second platform in terms of ad revenue worldwide in 2021, only surpassed by Facebook.
Generation Z Generation TikTok
According to TikTok, the platform is B2C Fax not only for generation Z, it is attractive to different generations. 67 % of TikTok users are over 25 years old and each user enjoys a unique and tailored experience. It’s what they call the (TikTok) generation. The platform promotes diversity, originality and self-expression in a light-hearted and inclusive environment. On TikTok there is a universe of subcultures, communities and fandoms, so that everyone can find their own voice… and every business (large or small), its audience. The TikTok community is 15% more likely to purchase from an independent small business compared to other social media channels.
