When is the ideal time to put “gas” into a business. There was almost a specific event that opened my eyes. In reality it was a presentation by Luis Martín Cabiedes where he explained the criteria that he applies to invest in a company. He said something similar to this. That would be your sales funnel. If the entire chain is profitable for you. “No, we want to reinvest everything.” The little one probably wouldn’t have minded buying Lego or Playmobil to play with, but since he usually agrees with what the adults say.
Before you put gas you need to have a machine
Before you put gas you need to have a machine “When you have discovered the machine where you put 1 euro in and take out 2, you can contact me.” Everything clear, right? Well, I imagine maybe not entirely. The question is. How to build that machine? What you need is to develop a conversion funnel . I will give you an email contact list example in case you offer some type of service or product that is sold in person. To make a sale you have to send 10 proposals. To send 10 proposals you have to achieve 20 meetings. To close 20 meetings you have to make 50 calls.
Make sure all the gasoline reaches the engine
Make sure all the gasoline reaches. the engine Every business that is in the process of receiving more gasoline runs the risk of not having enough fuel. There may be friction, loss of B2C Fax quality and/or efficiency in processes, market(s) limit, etc. Before going all out, scale the business little by little. Don’t put all the gas in at once. You have to gradually create the structure that is capable of sustaining the growth of an engine that suddenly has 100 more horsepower.
