To increase your chances of success, we recommend that the message you send to propose the completion of the survey has an attractive design and that you offer something in return , such as a prize or some type of discount. Another option is to conduct offline surveys. We only recommend these if your target is very specific and you can easily find them in a specific place, for example university students, teachers, office workers… Otherwise, it will be very difficult for you to launch offline surveys. In addition, they take much more work and people are not usually so predisposed to stop on the street.
Focus group
A focus group is a method of market analysis that has the objective of investigating and obtaining information about the products, marketing campaigns and services of a company. They are usually used in the processes of rebranding and launching Philippines WhatsApp Number Data new products, but they are also interesting when it comes to knowing which buyer person or persons a company should focus on. Usually between 6 and 12 people participate in these work groups and it is essential that there is a moderator who leads and directs the meeting. In addition, a very positive and common practice in these sessions is to record them so that the professionals have them at their disposal whenever they need it.
Social listening
Social listening is a technique that, through monitoring tools, analyzes what users say about a brand on social networks. You can use it to find out what customers and potential customers think of your company and, thus, have more information to help you build your profile. Phone calls just like offline surveys, with the advent of the internet, telephone calls have also lost a lot of utility and, in fact, users are also reluctant to speak through this channel. However, you don’t have to rule them out entirely. If your target audience is, for example, of an age where they are not very familiar with technology, this may be the best way to get information. Again, we recommend that you give them your time and willingness to answer questions with a prize or discount on your products or services.
Competitive consumers
Looking at the most direct competition is always a good option. Analyzing what their message is like and what the audience they focus on can also help you create your consumer profile. Segmentation and buyer persona: are they the same? It is normal for you B2C Fax to confuse these two concepts when defining the profile or profiles of your customers. However, their distinction is simple, since the creation of a buyer persona is nothing more than a type of segmentation, only deeper, of our consumers. In general, segmentation focuses more on quantitative and sociodemographic aspects, while the buyer persona technique adds qualitative aspects.
