Discount popups are crucial for online store owners because they provide valuable insight into customer preferences and can re-engage potential buyers who left without making a purchase.
In this blog post, we will present 21 real-examples of discount popups to inspire you . We will also create a discount popup for your website for free at the end of the blog .
What is a Discount Popup? and How to Do It
A discount popup is an important tool that you can use as an online store owner to encourage your customers to make purchases.
These popups can appear as soon as a visitor arrives at your store. World and How to Do It after browsing for a while, or as soon as they leave without making a purchase.
These popups work as a special promotional offer. They can offer a percentage discount, a buy one get one free deal, or even free shipping.
But this isn’t just a discount offer. By asking for the visitor’s email address in exchange for a discount and How to Do It you’re growing one of your most valuable assets: your email list.
This way, you can send newsletters, updates, and future promotions directly to interested customers, extending your relationship beyond a single visit.
21 Discount Popup Examples for E-commerce Sites
Each type of discount popup is designed for a specific purpose , and understanding these nuances can help you choose the ones that suit your own needs .
Here are the types of discount popups:
- First Time Visitor / Welcome Discount Popups
- Exit Intent Discount Popups
- Time Sensitive Discount Popups
- Seasonal or Event Based Discount Popups
- Wheel (Gamification) Discount Popups
- Mystery Discount Popups
- Survey Discount Popups
- Loyalty and Reference Based Discount Popups
First Time Visitor / Welcome Discount Popups
These popups for new visitors help build a customer database by offering a discount on their first purchase in cambodia telegram data exchange for email subscriptions or account creation.
Let’s look at an example of a first-time visitor discount popup from Allbirds:
What Works and What Can Be Improved?
- The selected image can create a stronger connection with visitors. World and How to Do It by effectively demonstrating the use of the product.
- The question in the headline, “Want 15% Off?” is successful in driving interest in the discount.
- Changing the CTA (Call to Action) from “SIGN UP” to “Get a Discount” can reduce hesitation by sending a clearer message. “Sign Up” may imply a longer-term commitment, while “Get a Discount” directly associates the benefit with immediate effect and makes the action more appealing.
- Stating the discount validity below the CTA sets the right expectations and prevents confusion.
Another first-time visitor discount popup example from Parachute:
What Works and What Can Be Improved?
- The image showcases how comfortable the Parachute bathrobe is and How to Do It showcasing a quality lifestyle product.
- The title offers a clear and attractive offer, such as 15% off your first purchase.
- The CTA (Call to Action) needs to be emphasized more strongly, with a clearer button and phrases like “Get Discount”.
- The subscription benefits are listed below the title, which should encourage visitors to subscribe. However, using less text will help email marketing success: the role of buying email databases ensure visitors aren’t overwhelmed.
- Stating the offer validity period and geographic restrictions (e.g. “Offer only valid in the US”) near the title helps set the right expectations and prevents any confusion at checkout.
If you want to create a popup like the examples above, you can clone the popup below for free:
Exit Intent Discount Popups World and How to Do It
Triggered when a user is about to leave the site, these popups offer a discount to try to convert the user and can potentially reduce cart abandonment rates .
Here is an example of an exit intent discount popup from Art Play:
What Works and What Can Be Improved?
- The visual is appealing, but it doesn’t highlight Art of Play’s core products (e.g. playing cards), which can be confusing to new customers. Don’t forget to include images of the items on sale in your sale popup.
- The title grabs attention by offering users a 20% discount before they leave the site.
- The “See Offer” CTA piques curiosity and provides a clue.
- While the simplicity of the popup draws the focus to the offer, adding details about the discount terms or applicability can provide further clarity.
Here is an exit intent discount popup example from Cupshe:
What Works and What Can Be Improved?
- The popup’s minimalist design adds urgency aol email list with its prominent timer, but the lack of product images can make it difficult to relate to the brand or product line.
- The headline directly says, “$3 Off for You!” It’s concerned with the abandonment plan of visitors.
- The CTA button is clear and actionable, drawing attention with its strategic placement and contrasting color.
- Using a countdown timer popup encourages the user to take quick action. World and How to Do It but be careful not to make it feel like a pressured sales tactic.
- Adding more discount details , like minimum spend requirements or product exclusions, increases clarity of communication and prevents potential customer dissatisfaction.
You can use the template below to create your own exit intent popup!
Bonus: If you want to see more exit intent popup examples. World and How to Do It you should check out this blog: 55 Exit Intent Popup Examples That Will Increase Conversion Rates
