In addition to using AI to make sense of subscriber data, you can use tools like ChatGPT to craft personalized content for your campaigns. gif of email showing personalized products 18. Leverage automation to create strategic touchpoints With automated email sequences, you can connect with contacts at each phase of the sales journey. The best part — once you set up your automated campaigns, they’ll work in the background, driving engagement and conversions, even when you’re offline. Some examples of automated email sequences to use this year include: Welcome and onboarding emails Cart abandonment emails Birthday and anniversary emails Purchase notifications and related product emails Survey and feedback requests Incorporating automated drips in your email strategy is an easy way to keep in touch with subscribers and encourage conversions.

Make your emails interactive experiences

With emails becoming more engaging and dynamic, Emily recommends turning your email campaigns into interactive experiences. Leverage interactive emails by: Adding multimedia like GIFs and videos Sharing quizzes, polls, and surveys Gamifying content with contests and rewards Making your emails interactive is a great way to boost subscriber engagement, clicks, and conversions. Expert insights from emily headshot Emily Sybert WebFX’s Internet Marketing Consultant – Email Specialty In 2024, email will continue to evolve and endure as a linchpin of digital strategy. Its value lies in its ability to help foster genuine connections with your target audience by delivering tailored experiences and driving meaningful actions.

 Ecommerce marketing trends Key

Takeaways Customize shopping experiences with chatbots Create an omnichannel paid strategy Use technical SEO to prioritize indexing and ranking opportunities *Insights from Krystal Hannick, WebFX’s Senior Account Executive 20. Customize shopping experiences with chatbots Users love customized shopping experiences more than ever, and chatbots are a simple, effective way to create personalized experiences that drive purchases. live chat example With custom chatbots, you can: Simplify customer service.