Microsoft Ads *Insights from Rebekah Leach, WebFX’s Paid Search Results Lead 4. Elevate campaign performance with automation and machine learning.Use first-party data. AI provides a host of benefits for your paid ads in 2024 — from improving targeting to streamlining costs and more.Shopping to power up ecommerce revenue Create brand partnerships with content creators *Insights from Hunter Nicholson, WebFX’s Director of Social & Media Advertising 7. Leverage videos and user-generated content (UGC) across social platforms Video content — specifically user-generated content (UGC) — will continue to be effective across social platforms this year.
Hunter shared, “We’re anticipating more presence
In the advertising space for TikTok, but also for Instagram, where videos will lean more authentic/UGC-style to blend into a user’s feed of followers Japan Phone Number Data more and grab their attention.” With social users getting better at recognizing ads in social feeds, more native-looking content (such as UGC) can enhance engagement with your brand. 8. Use social shopping to power up ecommerce revenue Social commerce continues to grow in 2024, especially with platforms like TikTok leaning more into the shopping space. Hunter explained, “We’re seeing growth in last-click purchases directly on Meta’s platforms and growth in touchpoints from social during the last 25% of the user journey.
” Users are becoming more trusting of buying
On social since it isn’t seen as “new” anymore. free people instagram shop 9. Create brand partnerships with content creators More Japan Phone Number List and more, it seems like influencers are taking a back seat to content creators. Creators are essentially micro-influencers. According to Hunter, “Brands won’t likely see a lot of traction from the user posting a video on their individual personal profile. But they’ll be able to capitalize on the creator content in the brands’ paid and earned media, which is in some ways an even bigger win.” Expert insights from hunter headshot Hunter Nicholson.
