he more communication-capable your image is, and the more powerful it is to your target market, the more likely it is to grab the reader’s attention, generate engagement, and start a conversation. Images garner six times more engagement than text-only content according to linkedin, images generate more engagement than content that has only text. However, to ensure the reception of the engagement, it is necessary to use good quality images. Here are some tips for adding images to your content: use only good quality and high resolution images, avoid using unprofessional, inappropriate or offensive images. Consult a graphic designer or marketing team for qualified custom images for your business. Try to use design software like canva or photoshop. Keep the size of your post images at 1200 x 1200 for desktop and 1200 x 628 for mobile.
If you share a link please make
your image size between 1200 x 627. Tip #8: boost your content directly in your audience’s feed, using sponsored content grows your following and audience with the use of linkedin sponsored content. Sponsored content appears directly in your audience’s feed and allows you to personalize content based on audience profile data on linkedin. Sponsored Germany Phone Number Data content allows you to use four ad formats: single image ads, video ads, event ads, and carousel ads. Each format allows you to reach your target audience, build brand awareness,
and generate leads. Sponsored ads can help you promote events at your company, showcase your achievements and thought leadership. Once you’ve created your content with sponsored content, linkedin even allows you to measure its performance so you can analyze how your paid marketing is performing and adjust as needed. Tip #9:
use native linkedin video linkedin
“native” option allows users to upload videos directly to the platform. Videos can be between 30 seconds and 5 minutes long. As with images, creating and posting a video will increase the chance of capturing audience attention and engagement with your post. With linkedin’s algorithm, videos will make it to the top of users’ feeds and highlight what your business, products or services offer, and help you grow your brand. When using the video options,
add 3 lines of text to the video (or more) to increase the chances that more people will see your content, and it will increase the time people stay watching your post. Tip #10: take advantage of additional linkedin options. Linkedin has many options that can help businesses grow their brand and promote their products or services. Some of those features can also be used to help your brand gain more followers.
Additional options include
linkedin post : posting will help you write and share content publicly to go beyond your existing connections. Public options can target audiences that haven’t connected to the platform yet, thus increasing your brand awareness and B2C Fax credibility. Marketing solutions : help you measure and optimize your marketing campaigns and ads, all in one place. Linkedin sales solutions : help you generate sales, create leads, and find the right market.
Linkedin learning : learn more about marketing tips or build your team’s marketing skills with courses linkedin offers. Tip #11: speak up as a thought leader in your industry. Thought leadership is important to your brand and allows you to build credibility in your industry. Likewise, it increases your visibility and helps you reach your target audience. To become a thought leader, you’ll need to create connections and offer value to those connections.
