The Sales Funnel is a valuable marketing tool that will put strategic order and discipline in your business thinking. Discover it and offer your customer the most pleasant shopping experience.
The Sales Funnel , a fundamental concept of sales and inbound marketing, aligns your goals, activities and sales. Its purpose is to approach and convert potential customers into active and loyal customers.
What exactly is a Sales Funnel?
The Sales Funnel (=sales funnel) analyzes the different stages of the customer and describes the that the prospective customer goes through, until he makes a conversion of any kind.You will meet many potential customers. Others will enter the wider top of the Funnel, but very few will ultimately be converted.
It is very important for every business to understand the needs of each customer individually, depending on the stage of their purchasing process. Think of similar situations that you yourself have experienced. How many times have you been looking for a product and finally after a lot of research – the same product – you stopped being interested? At this point, ask yourself why you couldn’t find what you wanted? Maybe you didn’t get the help you needed?
The four stages of a Sales Funnel:
A prospect sees your ad, post on social media, or hears about you from a friend.
Your purpose is to attract the interest of your prospective client and lead him effortlessly to your website . For this reason, you must have a well-designed website where the user will understand the character of your business and the products or services you offer. There are cases where the conversions happened immediately without having to follow the next steps. Quite simply because the prospective customers were “enchanted” from the first sight!
The prospect believes that you can help them find what they are looking for.
When the potential candidate reaches the interest stage of the Sales Funnel they will search and explore their options, comparing prices and other offers. Impress him with original content and help him make the right decision according to his needs. Don’t try to “sell” your business. The only thing you will achieve is to scare him and drive him away.
