Graphic Design
47 posts
Employees of a turquoise company are not cogs in a system, they are separate and integral individuals. This approach to organization takes into account not only professional competencies, but also aspirations and ideas of a person. Respects the desires, personal circumstances and needs of employees. Google is famous for its […]
Alternative name: “Moneybags”. These are products or business areas that occupy a large market share. But the market growth rate is low or stagnates. “Cash cows” generate high stable income and do not require significant investments – production pays off, and marketing costs are limited. But revenue is already hitting […]
In the work of a manager, the question regularly arises: and which ones ne to be liquidat. The BCG matrix is a simple and convenient tool that helps make such decisions and form a company strategy. Let’s figure out how to build and use the Boston Consulting Group matrix. You […]
Modern companies are trying to get rid of bureaucracy and operational stuff. Managers don’t want to dominate their employees, and the latter don’t want to be under the yoke of management. Some companies are starting to adhere to the turquoise management model and implement its principles. You are reading the […]
Customers often search for suppliers of goods, necessary services or services on the Internet. SEO optimization of the site helps to get to the top of search engine results, so more people will learn about your business. SEO is a sales tool that will help you regularly bring your target […]
The business-to-business sales cycle involves studying the buyer’s problems. The main goal is to understand which solutions can bring the greatest benefit to his business. Let’s imagine that the manager of an advertising setup agency is calling business owners. If he starts listing the agency’s services right away, the owner […]
1. Sales cycle. Building a sales cycle in the B2B sphere is much more difficult. Buyers hesitate for a long time: about the ne to buy or which commercial offer to choose. Often, their financial budget is limit. Therefore, they study different options longer, calculate risks, test the product. The […]
If you plan to sell products or services to companies, then you need to learn as much as possible about the B2B business model. In this article, we tell you, using examples, how to advance in this market segment and what sales techniques to use, taking into account business needs. […]
Now let’s look at the main disadvantages, as well as points that can be attributed to the advantages of crowdfunding. Every entrepreneur should know about them before deciding to start raising funds in this way. It is necessary to understand what pitfalls this method of financing has in order to […]
Any business or small specific project starts with an idea. However, even the most successful and brilliant idea is only a small part of creating a project or a successful business. The main barrier for a startup is financing. Having enough financial resources opens up many opportunities for entrepreneurs. You […]