And best of all, no competing products or ads appear. Products advertised through sponsored brands must be new and not fall into the adult, used, or refurbished categories. Parties authorized to use sponsored brands are professional sellers in the amazon brand registry program, vendors, booksellers, and agencies. Sponsored products ads appear at the top of search results, alongside or within search results. Amazon sponsored display ads promote a single product and are targeted to customers based on their purchase activities within amazon, regardless of whether a product is viewed or purchased. On the other hand, they do not use keywords, but one of the.
Two Different Targeting Options
available: product targeting of audiences . The impetus for sales of these promoted products comes from automation and machine learning. If product targeting is chosen, a product is promoted to audiences that are actively researching similar products or categories. These sponsored display ads VP Media Email Lists appear on amazon product detail pages and/or search results pages. Amazon ads sponsored display ads with the audience targeting option appear on amazon’s home page, product detail pages, product search results pages, and third-party websites and apps. A full list of products that can be promoted can be found on the amazon website.
Products Prohibited in Sponsored
display ads include adult products, alcoholic beverages, prescription drugs and devices; likewise, weapons such as pepper spray, fireworks and replicas of weapons that shoot plastic pellets (“airsoft” type weapons). Sponsored display is only available to those listed in the amazon brand registry, and vendors and agencies with customers who sell products on amazon. Conclusion with amazon growing by leaps and bounds and e-commerce shopping, it’s vital for any well-run business to keep abreast of advertising opportunities. We hope you find this overview of the different types of amazon ads helpful. And remember to contact wsi to help your business with your ecommerce and marketing needs. We can support you with amazon marketing, and all digital marketing! To
understand the benefits
of marketing on amazon, just take a look at its most recent financial results . It is the third largest digital advertising platform in north america after google and facebook, and in 2021 it had the biggest shopping weekend (from black friday to cyber monday) in history, in the that highlight clothing, beauty, home and toys among the best-selling categories. According to amazon, during the period between black friday B2C Fax and christmas, us-based third-party merchants sold an average of 11,500 products per minute. And amazon raked in $31.16 billion in advertising revenue from sellers on its platform. With a potential opportunity of this magnitude, it’s hard to resist the urge to start using amazon ads. But doing digital marketing on amazon has its flats. For example, amazon does not share information about customers,