You can use this option to direct customers to existing resources, let them know when to expect a reply, or just thank them for getting in touch. Domino’s Pizza Facebook messenger chat information Source: Domino’s Pizza on Facebook Messenger How to set up Instant Reply on Facebook Messenger: From the automations screen, click Create Automation. Click Greet People in the left menu. Click Instant Reply, then at the bottom right click Create Automation. At the top of the screen, switch the Instant reply toggle to On. Choose the channels you want to use (Facebook and/or Instagram). Enter your message and click Save changes. Away Messages Away Messages are similar to Instant Replies, but they are specifically designed to let customers know that you are away from your computer or the social customer service desk is closed.
Taking social media engagement
When your engagement rates are high, you know you’re dialed in with your audience. This means people are spending time on your content, which is good for you and the social media platforms.
Platforms like TikTok want people to spend as much time as possible on their apps. Higher engagement metrics tell the TikTok algorithm you’re making quality content, so they boost your b2b leads reach accordingly. You get more eyes on your content and the networks get more people spending time on their app. Think of it as a symbiotic relationship between you and the algorithm
The inverse is also true.
When you understand what your social media engagement metrics actually mean, you can refine your marketing strategy to better match your target audience’s tastes, interests, and expectations.
The Hootsuite post below, for example, has B2C Fax over 200 comments and counting. We tapped into social media managers’ concerns about the launch of the Threads app — a conversation our audience is pretty passionate about.