Its use of social media helped get the message out as people shared using the hashtag. #DetoxYourFeed Dove campaign #DetoxYourFeed Dove campaign 2) Show, Don’t Tell When it comes to any kind of advertising, whether it’s social media-based or not, it’s better if you show your story rather than tell it. But, what does this mean? In the realm of social media, this might be as simple as creating a compelling video, or infographic, or using a stunning visual in combination with a catchy title to get your message across (or at least the gist of it) quickly. After all, you only have a few seconds to get your message across, so why not make it as clear and visually inviting as possible? Technology company, GoPro is a great example of this ‘show, don’t tell’ storytelling.
While they do have promo
While they do have promo videos to show off their newest camera, the majority show how their cameras are used and the results are pretty spectacular. It’s not only the GoPro crew that posts videos but millions of customers who want to share their sporting feats. Here’s a compilation of the ‘Best of 2022’ on YouTube that encapsulates what their cameras can do without mentioning the product but clearly showing it being used! Why Choose DMI? 3) Write Like a Writer Do you have experience writing copy, fiction or non-fiction? The truth is that while a bit of experience helps, you don’t really need to be an expert in any genre to nail storytelling on social media.
What will grab attention
the type of message that cuts to the chase – or at least gives a hint of the amazing things to come. Depending on your audience, sometimes this will incorporate more of a story which includes some typical narrative elements. Think of the hero’s journey, for instance: it typically incorporates an unexpected hero (the protagonist) who finds themselves in a situation where they must do something life-changing (save the world from destruction). If you are able to invite your audience in using the same tools that fiction writers do, you probably will get them engaged from the get-go. Plus don’t forget the importance of SEO writing when it comes to search and social media, the right keywords mean getting to the right people
